Soon after finalising its creative agency in M&C Saatchi last month, Jet Airways has also decided its media partner. Following a multi-agency pitch, Starcom has walked away with the business. Industry sources inform that Jet Airways has increased its ad spends and is now in the region of over Rs 100 crore.
Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week, announced today that it has put its stable of titles on the block, retaining media investment firm Allen & Co. to explore strategic alternatives.
Weston, the largest-selling colour TV brand in the mid-1980s, is making a comeback with a 21-inch flat-screen colour TV priced at Rs 5,590, roughly 40 per cent cheaper than the average market price.
With `everything healthy' being the toast of the season and `eating healthy' the current culinary trend, the mention of curd/yoghurt cannot be far behind. In fact, with the oncoming summer both Amul and Nestle, producers and marketers of branded and flavoured curd/yoghurt, are betting big on the segment to keep the cash registers ringing.
SKNL has named Shah Rukh Khan as the brand ambassador for its new brand, Belmonte. The new brand will be positioned in the mid-premium range of suiting and apparels and will be a youth oriented brand.
Sennheiser wants to take forward its business strategy through a three-phased approach and wants to capture 7 per cent of the Rs 285-crore domestic acoustic market by the yearend.
Galli Galli Sim Sim, the domestic version of the famous television series for children, Sesame Street, has kicked off a mobile screening of the much-famed series to further reach out to its target audience.
Saregama, formerly known as The Gramaphone Company of India, announced its association with the Sangeet Natak Akademi. The idea is to reestablish the popular works of artistes of yesteryear which have been so long preserved by the Akademi.
Discovery’s Travel & Living channel will showcase China in a five-day-long special programme called ‘China Week’. The show will air from February 19 every day during 9 PM, exploring the country’s unique sights, cultures, cuisine and landscapes.
CNBC Awaaz, in association with P&G, has launched ‘Khud Par Karo Yakeen’, a talent search for the most promising news talent in country. Aspirants will be trained to become news professionals with the channel.
Among other winners were Volvo India which was chosen Commercial Vehicle Manufacturer of the Year, Bajaj Auto as Bike Manufacturer of the Year, and Maruti Udyog as Car Manufacturer of the Year.
Media Expo 2007 kicked off on February 16, 2007, showcasing the future of indoor and outdoor advertising and signage solutions. The expo runs till February 18, 2007.
Mythili Chandrasekar, VP and Executive Planning Director, JWT Chennai, has co-authored ‘Voices Within’, a book on Carnatic music, which uses the principles of advertising.
Bunge India, a subsidiary of Bunge Limited, has unveiled a new ad campaign for Dalda Oil. The campaign has been created by Lintas. Interestingly, the campaign is Dalda’s first foray on the small screen after almost a decade.
In a sudden move, the management of Mysore Printers, which owns Deccan Herald and Kannada newspaper Prajavani, has appointed KN Tilak Kumar as Editor-in-Chief. Tilak Kumar succeeds his younger brother KN Shantha Kumar who was Editor since 2001.