Anil Kapoor, Managing Director & CEO, FCB Ulka Advertising, and President, DraftFCB, Asia Pacific and Africa, has been elected as the new Chairman of Audit Bureau of Circulations (ABC) for the year 2007-2008. He succeeds Hindustan Times’ Shobhana Bhartia. CH Kiron of Ushodaya Enterprises is Deputy Chairman.
The entire Spykar offering is fashion-oriented and can be termed radical at times, explains Sanjay Vakharia, Director-Marketing. Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing. The communication that the brand undertakes makes sure that values ‘bold, brash and irreverent’ are always carried forward.
Reliance Communications has tied up with online social networking and local commerce website Sulekha.com, whereby Reliance Mobile customers can carry out city-specific search on their mobile phones.
Headlines Today has launched a new show, ‘Foodie Fundas’, that would take the viewers on a culinary journey throughout the world over a period of 13 weeks, and will be hosted by Rashmi Uday Singh.
Ten Sports will exclusively broadcast the Sunfeast Open, live from Kolkata from September 17 onwards. The live telecast of the matches would start at 7 pm on the first two days, and from 5 pm on the next four days, including the final on September 23.
The India-Australia Series kicks off from September 29, 2007. In order to lure more viewers, Neo Sports Plus will air multiple language commentary feeds in Hindi, Tamil and Telugu in addition to English commentary, which will be aired on Neo Sports.
Parle-G and Hewlett Packard have associated with Zapak.com as presenting sponsor and co-sponsor respectively, for Zapak’s new property ‘Zapak Super Gamer’ contest. The two-month contest will reward the winner with an exclusive game and a website featuring him/her.
Sahara India Pariwar has forayed into the global luxury holiday segment with its new company ‘Paradiso’, and has roped in former Miss World Diana Hayden to be its brand ambassador. Sahara India Pariwar claims to be the first to be into the luxury travel business that inspires to indulge into luxury travel.
141 Sercon has won the account of Grand Kerala Shopping Festival. The festival will be accompanied by a huge marketing campaign, estimated to be around Rs 18 crore.
Volkswagen has signed on MediaCom as its media agency for the India business. The development comes in the wake of a multi-agency pitch. The business size for India is not known as yet, since this is Volkswagen’s entry in India. However, industry sources peg the business upwards of Rs 15 crore.
Sanjay Samson, Deputy General Manager, Marketing, Divya Bhaskar Group, has joined The Times Group as Head of Response, Mumbai, for Maharashtra Times and Navbharat Times. He would be reporting to Ranjeet Kate, Deputy Director for Maharashtra Times and Navbharat Times.
Outdoor advertising for radio stations had been in the news for the right as well as wrong reasons when the listenership tracking wars were happening in the industry. Accusations were flying high that outdoor advertising had helped in skewing the results. However, nothing seems to have changed. Or have they? exchange4media takes a look.
Sanjeev Kalia who was heading the North region of Zoom TV, has joined BAG Films & Media Ltd to head the national sales team for its upcoming Hindi news channel News24. Kalia would be reporting to BAG’s Chief Strategic Officer Amit Ray.
Initiative has added three news businesses to its kitty. The Bangalore office has won Mantri Developers and BL Kashyap’s Soul Space, while the Delhi office has won Carlsberg beer. Agency officials peg the total business at around Rs 60 crore.
Wieden+Kennedy (W+K) has announced that it has received certification for incorporation from the Indian government to open its newest network office, W+K India, which would be located in Delhi. W+K will come as a standalone agency.
The Tribune is launching its Haryana edition on September 14. This follows the launch of Haryana Plus, the weekly news and features pullout on Haryana, by The Tribune in June this year.
INX network has announced the appointment of Umang Hutheesing as Director-Design and Style. He will play a role in enhancing the overall quality of the channels’ content.
Poised for growth in the South, Mudra Group has made some changes in its senior management structure. Ranji Cherian joins Mudra South as Senior Vice-President. He will partner Juno Simon, who was recently appointed as Executive Creative Director. S Radhakrishnan has been promoted as President.
Triton Communications has bagged the advertising duties of Kenstar, the popular brand belonging to Kitchen Appliances India Ltd. Industry estimates peg the business size to be upwards of Rs 10 crore. The win follows a multi-agency pitch.
Everyone in the industry might speak about the importance for differentiation in content. However, the three leading Hindi general entertainment channels have very similar musical talent hunt shows, in similar day parts. Of these, ‘Saregamapa Challenge 2007’ seems to be giving the numbers. What is working for the show?
I think the future is really in digital PR. There will be a stage when all information will have become digital. You can take the example of the US. The media model is changing; today everything is being migrated onto the Internet. I think there are enormous opportunities for public relations through this. The question is how to tell the story today, when a picture says a thousand words whereas a video says a million words.