Date-wise News
Starcom IP has appointed Ambika Tiku as Business Director and Market Leader for India.
exchange4media Mumbai Bureau Jun 9, 2008 3:45 PM
Suvrangsu Mukherjee is joining Total Sports Asia (TSA) as Managing Director. His last stint was with IMG where he was Vice-president, India and South Asia, for four years. TSA is an integrated sports marketing company with offices in Kuala Lumpur, Shanghai and Tokyo. It opened its Indian operations this month.
exchange4media Staff Jun 9, 2008 1:48 PM
The first season for Indian Premier League (IPL) may be over, but it seems that the Indian media and advertising fraternity have got enough to cash in on it through the year.
exchange4media Staff Jun 9, 2008 8:12 AM
Ice cream advertising in print jumped by 58 per cent during January-April 2008, as compared to the corresponding period in 2005. Vadilal Enterprise led with 52 per cent share of overall ice cream advertising in print during Jan-Apr '08. Non-metro newspapers witnessed a high share of ice cream advertising during this period.
exchange4media Staff Jun 9, 2008 8:11 AM
EMI Virgin has inked an exclusive distribution agreement with boutique music label IndiaBeat. IndiaBeat, which has had a popular presence on the Internet as an online radio station and music-related social networking site since 2006, covers the genres of Indian classical, jazz, progressive rock and fusion music.
exchange4media Staff Jun 9, 2008 8:10 AM
Euronews, a multilingual and pan-European news channel, has effected a new brand positioning together with FFL Paris, a 360-degree agency. The channel has introduced a new brand signature, ‘Pure’, that encapsulates the Euronews mission and its brand values in a single word.
exchange4media Staff Jun 9, 2008 8:09 AM
Bindass, the youth entertainment channel from UTV Group, is giving a chance to relive the first day of college in its new game show called ‘Dadagiri’. And the channel assures that it would be a test of physical strength, brains and raw courage as the contestants are bullied by the ‘Dadas’ of the show. The show premieres on June 9 at 7.30 pm.
exchange4media Mumbai Bureau Jun 9, 2008 8:08 AM
OCM India Ltd is marching with the times and in a bid to recharge the brand and connect with a younger TG, the company has embarked on a brand re-engineering drive that involves 360-degree advertising initiatives and seasonal campaigns. OCM is also looking at increasing its market share from 9 per cent in FY08 to 12 per cent in FY09.
exchange4media Staff Jun 9, 2008 8:07 AM
STAR Ananda, the 24-hour Bengali news channel from Media Content & Communications Services (MCCS), completed three years on June 1, 2008. An upbeat Ashok Venkatramani, CEO, MCCS, has claimed that in this period, STAR Ananda had “rewritten history” and had “gone ahead to rival the reach of some GECs”.
exchange4media Staff Jun 9, 2008 8:05 AM
Moods Hospitality, which owns the Yo! China restaurants, has obtained an interim injunction from the Delhi High Court restraining Nestle India from using the name ‘Yo’ for its recently launched Maggi Cuppa Mania instant noodles ‘Masala Yo!’ and ‘Chilly Chow Yo!’.
exchange4media Staff Jun 9, 2008 8:04 AM
Spencer’s Retail has entered into an exclusive tie-up with British retail chain Woolworths Group Plc. The tie-up will enable Indian kids to have access to toy brand Chad Valley, which is owned by Woolworths. This would be the first Chad Valley outlet in Asia. Chad Valley toys are for newborns to 10-year-olds and would be priced from Rs 49 onwards.
exchange4media Kolkata Bureau Jun 9, 2008 8:03 AM
Day two of the FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, saw the likes of NP Sathyamurthy, Joint President, Lintas Media Group, and Arun Sharma, GM-Marketing & Head-Media Sponsorship & Alliances, Airtel, speak on topics like Media Strategies and Evaluation, and Understanding Client’s Media Strategy.
Robin Thomas Jun 9, 2008 8:02 AM
The two-day FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, brought together print and media sales professionals as also media honchos to discuss the intricacies of space selling, media strategies, media buying and market research. Day one saw Sunil Lulla, Group CEO, Alva Brothers Entertainment, speak on Brand Turnaround while Pravin Tripathi, Chief Executive, Hansa Consulting, focussed on research.
Robin Thomas Jun 9, 2008 8:01 AM
Media Planning Group (MPG) India, the media arm of Havas Media, has launched Active, an out-of-home media service agency, through a joint venture with Skyline Outdoor Media. MPG Active will offer services in the domain of outdoor, rural and retail activation.
exchange4media Mumbai Bureau Jun 9, 2008 8:00 AM
The Hindi newspaper space is becoming exciting and competitive. While on the one hand, existing players are venturing into newer markets, new players are also entering the fray. The increasing competition is resulting in an inevitable price war. The latest to witness a price war is Dehradun, Uttarakhand, where Amar Ujala, Dainik Jagran and Hindustan have reduced their rates by Re 1.
exchange4media Staff Jun 9, 2008 7:59 AM
Following a fiercely fought pitch, which saw nine agencies from Bangalore taking part indicating that almost all the top names were present, Grey Bangalore has won the creative mandate for Captain GR Gopinath’s new cargo venture. Considering that this is a new territory the size of the business for cargo business would be substantial.
Tuhina Anand Jun 9, 2008 7:58 AM
