In a significant senior level change at Rediffusion, Mahesh Chauhan, hitherto President of only the advertising agency Rediffusion DYR, has been appointed as Group CEO. With this move, all brands in the Rediffusion Group, with the exception of Everest Brand Solutions and healthcare division Suddler and Henessey, would be reporting to Chauhan.
It is hard to believe, but ‘Ek Sur’ or ‘Mile Sur Mera Tumhara’, the musical ode to India’s unity in diversity created by Ogilvy India, has completed 20 years. The agency celebrated this milestone in true Indian spirit and paid tributes to Suresh Malik, the film’s creator, as well as the Government of India.
Oral hygiene advertising in print has seen a drop of 38 per cent in the first half of 2008 as compared to the corresponding period in 2007. Toothpaste sub-category has garnered a high share of 47 per cent of the overall oral hygiene category advertising in print, while HUL was the top advertiser in the category.
Indranil Datta, Vice President-Knowledge, Mudra RADAR, provides a holistic view on the rising popularity of reality talent shows on the leading GEC channels. He analyses TRP data and marketing efforts behind these shows to show what has made some of them more successful than the others.
MTV, IBN-7 and Headlines Today have been issued show cause notices by the Information & Broadcasting Ministry for violating the programme code. The channels have earned the Ministry’s ire over ‘denigration’ of women (MTV), promoting superstition (IBN-7) and indecent content (Headlines Today).
As part of its guides on various topics of mass appeal, Mail Today has launched a 150-page Pre-School Guide. Priced at Rs 50, the booklet covers over 100 pre-schools in Delhi and NCR, which would come in handy for young parents seeking a good school for their tiny tots.
Keeping pace with the changing market dynamics, Malayala Manorama Group is launching an integrated media solutions platform christened ‘Junction K’ (Kerala) on August 18. Through Junction K, Kerala’s largest media house intends to provide integrated marketing solution to clients who want to set up base in the state.
McCann Healthcare World Wide, India has brought in Satish Menon and Sohrab Sopori as General Managers for it Mumbai and Delhi offices, respectively. Both would be reporting to Rana Bawa, Vice President, McCann Healthcare. Meanwhile, Sohan Shah has been elevated as AVP, Strategic Planning. He was earlier General Manager, Mumbai.
Multiplex advertising is showing potential in recent times and with the growing number of screens. Though the share of multiplex advertising in the total advertising pie is less than 1 per cent, the medium is poised for exponential growth. exchange4media spoke to OOH players like OOH Media, Integrid Media and Future Media to get a better idea about the size of the market and innovations in multiplex advertising.
Real Estate TV (RETV), the country’s first 24x7 channel dedicated to the real estate and infrastructure industry, is gung-ho about its content and is now looking at the connectivity issue to enable the channel reach maximum homes. The channel also has plans to air shows in the fiction genre.
Mediaedge:cia (MEC) has appointed T Gangadhar as Managing Director. He has taken charge from August 14. Interestingly, the company has not made any other announcement yet, but it is believed that Shubha George, MD of MEC India, would be seeing a change in her role, too, within the GroupM family. Gangadhar would be reporting to George.
With all its brands set to go full steam in India, Aegis Media is shifting base to its new premises in Mumbai – Mittal Chambers, Nariman Point. Besides the Aegis Media India corporate headquarters, the new office would house Carat, Isobar, Posterscope and other Aegis Media Group brands, as and when they are launched.
NDTV Ltd is all set to launch two non-news channels and a second local news channel by the end of this year. Bollywood-centric channel Imagine Showbiz has gone on air on August 15. The Group has also lined up a world movie channel under the NDTV Lumiere brand, which is expected to be launched in the next 2-3 months. The local news channel will be launched in Chennai in association with The Hindu Group by the end of this year.
As India celebrated her 61st Independence Day, the media covered what ‘independence’ meant to people from various walks of life. To coincide with the I-Day celebrations, exchange4media.com got busy finding out what freedom meant to one of the fastest growing industries in India today – radio. The dipstick survey has thrown up some interesting findings on what’s on the top of the radio players’ wishlist.