Date-wise News

Social networking site MySpace has announced the launch of Profile 2.0, the next step in the iterative global site redesign, enabling millions of users to opt-in and customise the appearance of their profiles using an innovative new drag-and-drop user interface. Profile 2.0 builds on MySpace’s existing framework and integrates a ‘new friend’ categorisation functionality to offer even deeper levels of creativity and control for users.

e4m Desk Nov 11, 2008 6:07 PM

Disney Channel and Universal Music have released the music of the Disney Channel original movie, ‘Camp Rock’. The soundtrack includes 12 songs sung by a talented group of young singers such as Aasma, Sunidhi Chauhan, Jimmi Felix, Vasudha, Sangeet Haldipur, Nitin Mohan and Marianne D’Cruz.

e4m Desk Nov 11, 2008 6:06 PM

The direct-to-home rollout in India is happening on schedule, global economic meltdown or not. The increasing competition, more players entering the field, introduction of personal video recorder service, etc. are areas to watch out for. exchange4media takes a look at this growing sector that so far has remained upbeat despite all odds.

Robin Thomas Nov 11, 2008 7:01 AM

The Pitch CMO Summit 2008 is being held in the Capital on November 13. The theme for the first ever Summit is ‘Making Sense of Indian Consumers and Consumption Trends.’ The CMO Summit is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event.

e4m Desk Nov 11, 2008 6:53 AM

Beam Global Spirits & Wine, the 4th largest spirits company in the world, recently held the 8th Annual Teacher’s Achievement Awards ceremony at the Capital. The Awards ceremony was attended by the crème de la crème from the film, corporate, sports and fashion fraternity. Sanjeev Bhikchandani, Co-Founder and CEO, InfoEdge, won in the business category.

e4m Desk Nov 11, 2008 6:50 AM

Dharma Productions has lined up quite a fare with at least three in-movie brand placements for its forthcoming Abhishek-John-Priyanka starrer ‘Dostana’. The movie, which is set to release on November 14, has partnered with brands like Verve, Canon and DHL.

exchange4media Mumbai Bureau Nov 11, 2008 6:29 AM

In the single most high-powered press address that has happened in recent times in Indian broadcasting history, top execs from across Hindi GECs got together to announce their decision to block out fresh content on their channels. The objective of this address was to show that the otherwise bitterly competing fraternity is absolutely united on this cause. The broadcasters, for now, have the support of the advertising agencies and advertisers too. The key, however, is how long the blackout would last.

Noor Fathima Warsia Nov 11, 2008 6:27 AM

Close on the heels of appointing Karl Gomes as Head of Digital, Rediffusion Y&R is now looking to strengthening its design unit. The agency has brought in Siddhartha Singh as Business Head - Design. Singh, who will be based in Mumbai, will be reporting to Nisha Singhania, EVP, Rediffusion Y&R Mumbai.

Tasneem Limbdiwala Nov 11, 2008 6:10 AM

Though predominantly a study of readership trends in India, the Indian Readership Survey (IRS) has also thrown significant light on the direct-to-home scenario in the country. <b>Suresh Nimbalkar</b>, Vice President, Hansa Research shares with exchange4media the DTH growth story.

exchange4media Mumbai Bureau Nov 11, 2008 6:06 AM

When it comes to television viewing, Indian viewers like to be as much grounded in reality as they would like to take fantasy flights. Southern GECs have found a happy balance between mythological shows and reality shows that is proving to be a win-win for channels and viewers alike. exchange4media takes a detailed look.

e4m Desk Nov 11, 2008 5:48 AM

Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business. Industry sources informed that the account size would be in the vicinity of Rs 15 crore.

exchange4media Mumbai Bureau Nov 11, 2008 5:45 AM

Manas Mishra has put in his papers at Mediaedge:cia. He has joined Mudra Connext as Executive Vice President. He will take charge as National Head, overseeing its operations across six cities of India and would be based in Mumbai. Mishra brings in 13 years of experience and would be working with Chandradeep Mitra, President, Mudra Max.

exchange4media Mumbai Bureau Nov 11, 2008 5:44 AM

Anindo Chakravarty has been promoted as Managing Editor of NDTV India. This key post had been lying vacant ever since the last incumbent, Dibang, had stepped down in August last year. Prior to this elevation, Chakravarty was Executive Editor, NDTV Profit.

Vinod Behl Nov 11, 2008 5:42 AM