MySpace launches Profile 2.0

Social networking site MySpace has announced the launch of Profile 2.0, the next step in the iterative global site redesign, enabling millions of users to opt-in and customise the appearance of their profiles using an innovative new drag-and-drop user interface. Profile 2.0 builds on MySpace’s existing framework and integrates a ‘new friend’ categorisation functionality to offer even deeper levels of creativity and control for users.

Tom Anderson, President and Co-founder of MySpace, claimed, “Profile 2.0 is everything users have been asking for. You can now make your profile look different to different groups of friends. It gives users the privacy and customisation they want.”

One of the key features in Profile 2.0 includes ‘Drag and Drop Visual Interface’. MySpace users will now be able to alter their profile simply by dragging and dropping modules (like comments or friends) into any location to create new profile layouts. In addition, users now have fast and intuitive editing and loading functionality to customise each profile module.

Viewing Flexibility: Profile 2.0 enables users to display certain information on their profile to specific friend categories that they create or have already created through ‘Friend Categorisation’.

Themes: MySpace has created approximately 50 new profile styles and themes, giving users the ultimate flexibility to revamp their profiles at whim whether they want a quick change or a unique new look. The easy to use one-click themes will also feature popular celebrities, fashion designers, films, musicians and sports figures in the coming weeks.

All changes will be completely opt-in and were first beta tested with users in Canada along with online surveys, impromptu testing, focus groups, in-home usability studies and users’ messages and comments sent to Tom Anderson’s profile. Users will be offered the new profile, but have the option of keeping their current profile, including any CSS functionality they have added.