The News Broadcasters Association (NBA) has announced its new office bearers. Narayan Rao is now President, he will replace Sameer Manchanda; Barun Das has become the new Vice President and Ashok Venkatramani is the new Treasurer of the association now.
Zee Learn Ltd, the educational arm of Essel Group, has announced the listing of its equity shares on the National Stock Exchange of India (NSE) and Bombay Stock Exchange (BSE) on December 20, 2010. The announcement was made at the NSE in the presence of students of Kidzee, the preschool chain of Zee Learn, as well as students from schools where Zee Learn provides school solutions.
It’s an event experience literally at one’s fingertips. Giving a new dimension to the way music is consumed in India and fuelling the appetite of audience who enjoy Live performances the most, Artistalod.com is ready with another scintillating Webcert for music fans.
Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.
The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the month of September 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which five ads were withdrawn while five ads were not upheld by the CCC.
Cocoberry, the flavoured frozen yogurt chain in India, is completing two years of its operations and is now bullish on expanding the first-of-its kind business in India as well as abroad. In conversation with exchange4media, GS Bhalla, Founder and CEO, Cocoberry, shares why he chose to introduce a new concept of this kind in the Indian market and the company’s marketing plans ahead.
Hindi weekly compact newspaper Mukta Kantha is set to hit Delhi newsstands on December 27, 2010. The newspaper, which is being relaunched after nearly 25 years, will be priced at Rs 2 and will carry 8-12 pages every week. Anami Sharan Babal is the editor of the newspaper.
What has the birth of twins to do with pizza? Domino’s latest ad creates a delightful association between the two and is a double delight to watch. The pizza brand, in its attempt to break the cliche of food chain ads, has given a ‘twin’ twist to the commercial while continuing with its ‘Khushiyon ki Home Delivery’ tagline.
OOH advertising is set to get its own awards to recognise the outstanding work in this field. The first ever exchange4media Out-of-Home Advertising Awards have been instituted to reward excellence in outdoor media. The first edition of the Awards is slated to be held in Delhi in first week of February 2011 and will recognise work done between October 2009 and September 2010. Entries are now open for the OOH Advertising Awards.
Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.
Preparations for GoaFest 2011 have begun. Leading the festival this time is Lintas Media Group’s Chairperson and Vice President, Advertising Agencies Association of India (AAAI), Lynn de Souza. The event is planned for April 7, 8 and 9, 2011. The Industry Conclave will take place on April 7, 2011, followed by two days of GoaFest. It is understood that the venue this year would be South Goa.