Changing consumer preferences kept marketers constantly on their toes in 2010. Pitch captures the biggest happenings in the last 12 months and presents the 10 trends that rocked the world of marketing: Youth Marketing, More for less, Innovations, Luxury Marketing, Retail, Rural Marketing, Brand Extensions, Brand Makeovers, Instant Nirvana and Social Media Marketing.
In its bid to reach out to a wider audience, Snapdeal.com has appointed K-Factor as its ad agency. Karishma Initiative has been brought on board as the media agency, along with APPPL, which has been around for a while.
The Lucknow Development Authority (LDA) has invited applications from advertising agencies and has offered empanelment for a period of three years, according to industry sources.
As part of a strategic move, Coca-Cola India announced that it has signed on Master Blaster, Sachin Tendulkar as the Company's 'Happiness Ambassador'. Sachin Tendulkar will play his part in the Company’s various strategic communication initiatives including its corporate, CSR and brand campaigns.
Business Standard is gearing up for the ‘Best B-School Project Award’ planned for February 1, 2011.
In this e4m series on Draftfcb Ulka’s Golden Jubilee Year, the agency’s National Creative Director, KS ‘Chax’ speaks on the creative thought process of the agency.
The revamped BEI Confluence is more ‘people-oriented’, reflecting the philosophy of the agency. The agency has also launched its media consultancy arm – ‘Spasht’ – which now caters to clients such as Nippo Batteries and Zen Mobiles.
Along the lines of its education project, Amar Ujala is launching its weekly Hindi youth centric newspaper ‘Yuvan’ on January 24, 2011, from Kanpur.
Starting Monday, January 24, Sahara One is expanding its primetime boundaries. Now, all its primetime shows will be on air from 7.30 pm to 11.30 pm.
The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.
As the countdown to the ICC Cricket World Cup begins, a new battle of creativity breaks out…
TME Mumbai has appointed Chetan Ahuja as General Manager, industry sources have confirmed. He took charge from January 17, 2011. Prior to this, Ahuja was with Media Directions.
The results of The Gunn Report 2010 were announced on January 21, 2011 in London. India ranks 14th in the countries’ calendar, up from 17th last year.
As an outcome of a review, FMCG giant Hindustan Unilever has re-evaluated its choice of OOH agency and consolidated the business with Lintas Media Group.
So the thing that we are most careful about is to match expectations from both ends, and create a high value ecosystem where we carefully screen out a lot of advertisers to ensure the best experiences for our members. In a way, a deal on offer from Deals And You is not just a discount, but also a recommendation. We carefully curate the best experiences, create packages for our members, like putting together a deal from a restaurant, and a taxi service and a club to create a full experience for a Christmas date.