LiveMedia has announced an addition in the line of programmes carried by its 5,000 screens across 2,500 locations in 70 cities, with the introduction of ‘Logomania’. This programme is built around guessing the logos of various brands and companies shown on LiveMedia screens.
The residents of the digital world mourned at Steve Jobs' death. It was possibly the saddest digital day that many of us have seen. The power of social and digital media was evident with millions of consumers pouring their hearts out on facebook, twitter, and blogs, irrespective whether they were ardent fans of Apple products or had never used a single apple device. This event truly brought to the forefront the power of social media in India and across the world. SMG Digital and Simplify 360 together bring this analysis of the digital mourning of Steve Jobs' demise.
Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers.
With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2.
As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.
With the top three Hindi dailies adding nearly 14 lakh readers in a year, most of dailies have witnessed robust growth in average issue readership in Madhya Pradesh as per the IRS 2011 Q2 results. English dailies, however, ranked below in the tally, but have also been able to attract readers.
Bates has embarked on an ambitious new journey to become the ‘changengage’ people. Changengage is the philosophy for the new Bates agency model. Together with this vision, the agency has also unveiled its new corporate identity that reflect the changing world order.
While the digital opportunity does form a large part of the conversations for magazine publishers today, Conde Nast’s Managing Director Nicholas Coleridge reasserted that when done right, well-established and vintage brands would still see growth in a so-called declining market.
With 700 delegates, of which 50 per cent travelled from 48 different countries to be in India, the 38th FIPP World Magazine Congress has received a very encouraging response in India. In a conversation with exchange4media, Congress’ Chairman Ashish Bagga, said, “The response is overwhelming, and it reflects the fact that India is the destination of the future for our industry.”
OMD India has appointed Ramesh Kalyanaraman as head for its Chennai office. Kalyanaraman joined the agency on October 11, 2011 as Associate Vice President. Prior to this, he was with Madison Media.
Mindshare believes that digital has to be fundamental to everything the agency does. In a conversation with exchange4media, Norm Johnston, Global Digital Leader, Mindshare Worldwide and Nick Seckold, Partner, Digital, APAC explained more on the agency’s approach to grow its digital expertise.
In a move to secure a larger role in the fast growing South Asian economy, Ruder Finn, one of the world’s largest independent public relations firms, has opened its first office in India. Radha Roy has been brought on board to head the India operations. As Country Head, she reports to Jean-Michel Dumont, Chairman, Ruder Finn Asia Pacific.
Technology has played a diverse role for magazines. Where, on the one hand, digital was said to kill the magazine business, the last few years have seen technological developments such as the advent of tablets, create new opportunities for the magazine industry.
“Let's not scribble over a 1000 here and there, but with 77,000 registered publications, where magazines form a significant portion, India is one of the major magazine hubs of the world,” said Minister of Information & Broadcast, Ambika Soni, as the Keynote Speaker of the 38th FIPP World Magazine Congress.
“It is a matter of honour and pride for us that the 38th FIPP World Magazine Congress is taking place in India,” Aroon Purie, Founding Chairman and Editor-in-Chief, India Today Group and Chairman, FIPP reiterated the fact that Indian media has arrived on the world stage, and that the Indian media space has opened up to the world, when he began his address with this statement.
Industry experts examined the way international publishers are handling the new complexity of brand management across multi-platforms and multi-territories at the 38th FIPP World Magazine Congress. The session on ‘The future of international magazine brands in a 360 degree media world’ was moderated by Barry Mcllheney, CEO, PPA, UK.
Leading editors from around the world spoke at length on how social media was being successfully leveraged by magazine brands in two insightful sessions on ‘The social media phenomenon, how magazines can benefit’ and ‘Magazine media innovation in a 360 degree environment’ at the 38th FIPP World Magazine Congress.
Supriya Sahu, a 1991 Tamil Nadu cadre IAS officer, has been made the Joint Secretary, Ministry of Information & Broadcasting (MIB). Prior to this, she has been Director – Broadcasting in MIB.
Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.
At a meeting with senior journalists and editors on October 10, 2011, newly-appointed Chairman of the Press Council of India, Markandey Katju, warned, “If media proves incorrigible, harsh measures may be required”. Such measures could include imposing heavy fines on defaulters, stopping government advertisements for them and even suspending their licence.
Lowe Lintas has bagged 80 new accounts this year across its Advertising, PR, Healthcare, Rural and Design verticals. With one more quarter to go, it is aiming for a century of wins in 2011. A focused teamwork, where not only the business development team but every member of the group worked towards tapping new business opportunities, helped in achieving this success, believes Joseph George, CEO, Lowe Lintas.
Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.
As Huawei India gets in the growth mode with plans to unveil a series of products – smart phones, media pad for the Indian market, it has roped in Windchimes Communications as its social media agency to create and spread its presence on the social media channels for the incremental reach.