BIG FM crossed over 1 lakh fans on its Facebook page. Big FM spends around 7-10% of their marketing budget on the digital platform, which also includes mobile.
The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.
Kamal Oberoi, ex-Chairman and MD, M&C Saatchi, will spearhead the Indian operations for Quo, a global brand creation, communications and representation specialist dedicated to the travel, tourism and hospitality industry.
Subhash Chandra, the Founder of Zee Group, made history in New York city by becoming the first ever Directorate Award recipient from India.
Span Communications has bagged creative and media duties of Spring Travels, which also owns online booking platform looknbook.com. The business is estimated to be in the vicinity of Rs 15 crore.
Yahoo! India has launched Yahoo! Video, a dedicated premium video destination that offers original content across multiple genres such as news, entertainment, lifestyle and movies.
Direct-to-Home service provider Tata Sky has announced the addition of three new channels to its line-up of channels for its subscriber base of over 8 million connections.
On the back of senior hires, JWT has re-jigged its creative leadership to form a team of three NCDs reporting to CCO setup. The agency is working on a seamless structure that leverages its combined talent, across markets, for specific tasks. Agency CEO Colvyn Harris elaborates…
Red Digital is currently engaging fans in viral activities such as trivia, games, polls, promos and contests to keep fans abreast on latest happening of the upcoming Hockey series.
He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.
Claiming it to be a revival of the Hotmail effect, Sabeer Bhatia, founder of hotmail.com, has announced the launch of a new text messaging application - JaxteSMS and said that it would prove to be the ‘hotmail’ of mobile devices on India.
From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.
Retaining the core idea of ‘Isse Sasta Aur Accha Kahin Nahin’ with the idea of Naye India Ka Bazaar, Sadashiv Nayak shares the story of Big Bazaar in the Indian retail space in his own filmy way.
Wagh Bakri Tea Group, one of the largest packet tea sellers in India, has plans to build a premium image of the beverage in the market. The company started off with its first tea lounge two and a half years back at Ville Parle, Mumbai and is expanding.
In his new role, Issac John will be reporting to Rajiv Mehta, Managing Director, Puma India. He moves from Sport18, where he was Senior Manager-Marketing.
Creativeland Asia has brought on board Harshad Lad to head creative operations and Neville Shah as Creative Director.