Excitement builds up with IMPACT Person of the Year 2011 set to be crowned in Mumbai in little over 24 hours. IPOY 2011 is presented by Jagran Group.
MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.
FedEx recently launched its global campaign ‘Connect your Business to a Changing World’, promoting itself aggressively in the changing global markets.
Sanjeev Kapur, CMO, Citi India, writes about the seven things that work best for financial services marketing.
Ajay Kakar, CMO – Financial Services, Aditya Birla Group, highlights the seven blunders a marketer cannot afford to make.
Harish Bijoor of Harish Bijoor Consults Inc focuses on the seven marketing strategies that brands cannot afford to ignore today.
Private sales and e-tail portal 99labels.com is celebrating its second anniversary with special sales, giveaways and contests as well as reward its loyal member base.
Premium lifestyle channel NDTV Good Times is ready with the second edition of The NDTV Good Times Food Awards to honour veterans and achievers from the food industry at a gala night at The Westin, Gurgaon on December 17, 2011.
Capgemini UK Plc, part of the Capgemini Group, one of the world’s foremost providers of consulting, technology and outsourcing services, has been selected as Unilever’s global business intelligence partner. The company will work alongside Unilever IT and business teams to deliver a major transformation programme over the next three years.
GSM service provider Uninor celebrated the completion of two successful years of operation in Andhra Pradesh on December 6, 2011. Revolving around the concept of ‘Pay less, talk more’, the anniversary saw employees of Uninor interacting and understanding their customers’ experiences of being associated with the telecom brand.
The new TVC for Nutrine Mahalacto uses some endearing animation to convey the message of ‘more milk, more caramel. JWT is the agency behind the ad.
Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.
The Advertising Club Bombay announces 97 short listed entries from a record 20 agencies for 2011 EFFIE India Awards.
Polaris has launched a new nationwide campaign, with the commercial displaying exciting stuff you can do with these mean machines, that too off-road.
With a career spanning over 19 years in print, internet and TV, he quits Bloomberg UTV.
The JWT report spotlights Generation Go, food as the new eco-issue, and marriage optional, among other trends for the year 2012.
Banking on innovations, UTI Mutual Fund admittedly spends 10% of the marketing budget on digital marketing.
Sunil Dutt, an industry veteran with 27 years’ experience, will be instrumental in driving the next stage of RIM’s business growth in India.
What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results.