Broadcasters believe that the cap of 12 minutes will drastically impact businesses and that it should not have been made effective ahead of digitisation
The Colors’ flagship show becomes the longest running show on television at present
P&G’s ‘Thank you Mom’ campaign to increase consumer engagement; gives customers a chance to win a two carat diamond for their mother by buying P&G products
Big FM has partnered with Western Railways for its ‘Safety manao, life banao’ campaign to educate people who resort to dangerous local train commute
The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil
Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League
Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali
Starcom MediaVest Group’s Digital arm appoints Sharon Aneja and Gautham Ram Pingali
Reduction in turnover from regional and south programming has hit Balaji Telefilms’ income from operations. The company has reported a negative EBITDA
Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets
States MSOs cannot demand placement charges & will have to display all channels of a genre together in the Electronic Programme Guide
Shah teams up with existing Co-founder Deven Dharamdasani and will be involved in setting and scaling up Seventynine’s mobile business
Apart from reiterating 12 mins ad cap in a clock hour, TRAI has drawn out clauses such as no part screen or drop down ads