Doraemon movie clocks 4.4 TVR for Disney
Summer time helps Disney in scoring a rating high for its movie Doraemon in Nobita and The Steel Troops
Date-wise News
GM’s FB move to have little impact in India
GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving
As MCCS gears up to become ABP News...
MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1
PlanetRadioCity makes RJs out of kids
PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel
Is Delhi ready for July 1 digitisation deadline?
The digitisation process in Delhi could be derailed by shortage of set top boxes & manpower; meeting deadline is difficult but some are hopeful
Guest Column: Decoding GM’s Facebook decision
I will not be surprised if GM is back on Facebook spending potentially larger budgets in less than a year, says Sanjay Mehta of Social Wavelength
Vivek Bahl joins Viacom18 as Network Advisor Content
Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India
HUDCO invites bids for empanelment
HUDCO has called advertising agencies for empanelment to handle its publicity and media campaigns in Delhi. Last date is May 31, 2012
Liberty Shoes scouts for PR partners
The company is currently talking to few agencies in Delhi. Avian Media is the incumbent on the account
Liquid Campaign formally arrives in India
With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market
<b>Santosh Desai</b>, Managing Director and CEO, Future Brands
If you look at the heart of marketing, it breathes meaning into things and ideas. Take Coke and plain carbonated water – the difference between the two is a few billion dollars! As human beings, we decode everything, because the human need is to fill ourselves with meanings. If you are a shaper of meaning, you must know how meaning is made. What is becoming important is symbolic and virtual. Marketing opens up new ways of seeing the world.