Date-wise News

Cannes Lions Day 3: McCann leads India tally; Leo Burnett, Cheil follow?blur=25

With one Gold, McCann India has 7 points at Cannes Lions; Leo Burnett and Cheil have 5 each for their Silver Lions and BBDO & Ogilvy have 3 each for their Bronze

Noor Fathima Warsia Jun 20, 2012 11:20 PM

Mindshare launches marketing intelligence platform?blur=25

Mindshare has created a user-centric and open source data-driven marketing intelligence platform that helps make informed marketing spend decisions

exchange4media Staff Jun 20, 2012 11:20 PM

Two Silvers, one Bronze in Media Lions?blur=25

Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze

Deepika Bhardwaj Jun 20, 2012 10:58 PM

New age consumer not shying from spending: Shubhranshu Singh?blur=25

The new-age consumers are ready to spend more than the previous generation that believed in saving money, says Shubhranshu Singh, CMO, Visa

Deepa Balasubramanian Jun 20, 2012 9:54 PM

Turning data into an idea: Saurabh Varma?blur=25

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes

Saurabh Varma Jun 20, 2012 9:06 PM

Turning data into an idea: Saurabh Varma?blur=25

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes

Saurabh Varma Jun 20, 2012 9:05 PM

McCann’s Western Union brings India its first 2012 Gold?blur=25

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category

Priyanka Nair Jun 20, 2012 9:02 PM

IRS 2012 Q1: Mixed numbers for publications?blur=25

Hindustan fastest growing amongst top publications, TOI tops English daily growth, Prabhat Khabar in Hindi, Guj Samachar in Language dailies, internet consumption jumps 50% in two quarters

exchange4media Staff Jun 20, 2012 8:55 PM

Two Silvers, one Bronze in Media Lions?blur=25

Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze

Deepika Bhardwaj Jun 20, 2012 8:54 PM

No Creative Effectiveness Lions for India this year?blur=25

India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion

Deepika Bhardwaj Jun 20, 2012 8:51 PM

No Creative Effectiveness Lions for India this year?blur=25

India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion

Deepika Bhardwaj Jun 20, 2012 8:51 PM

Anurag Gupta on how Coke spread happiness in Cannes?blur=25

Anurag Gupta of Team P&G from WPP writes on how the likes of Coca-Cola are at Cannes to warn agencies that the ‘non-advertising types’ are getting the business better

Anurag Gupta Jun 20, 2012 8:47 PM

MTS goes big bang, targets 400 cities?blur=25

MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages

Priyanka Nair Jun 20, 2012 8:34 PM

‘Sirf cable nahin, life badlo’ implores Airtel?blur=25

Airtel Digital TV is aggressively tapping four prime markets – Delhi, Mumbai, Kolkata and Chennai to promote its DTH services

Priyanka Nair Jun 20, 2012 8:02 PM

Maharashtra Times enters Nagpur?blur=25

The 20-page newspaper has a cover price of Rs 3 and print run of 51000 copies. The paper is already present in Mumbai, Pune, Nashik and Aurangabad

Abid Hasan Jun 20, 2012 7:46 PM

Anurag Gupta on how Coke spread happiness in Cannes?blur=25

Anurag Gupta of Team P&G from WPP writes on how the likes of Coca-Cola are at Cannes to warn agencies that the ‘non-advertising types’ are getting the business better

Anurag Gupta Jun 20, 2012 7:45 PM

Ad biz today is like the 60s, albeit tech-driven: Shashi Sinha?blur=25

Lodestar UM CEO blogs on the 4 Ps of marketing mix as said by Kimberly Kadlec, VP, Global Mktg Grp, Johnson & Johnson in a session @Cannes Lions

Shashi Sinha Jun 20, 2012 7:43 PM

Quasar strengthens social media capability?blur=25

In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West

Rahul Dubey Jun 20, 2012 7:21 PM

Obituary: Tehelka’s Tarun Sehrawat passes away?blur=25

The young photojournalist passed away on June 15, succumbing to cerebral malaria, which he contracted while on an assignment to Chhattisgarh

exchange4media Staff Jun 20, 2012 7:17 PM

New appointments at Cheil Worldwide SW Asia?blur=25

Cheil Worldwide SW Asia is on a talent acquisition spree and has announced a series of new appointments across BTL, Creative, Digital, and HR

exchange4media Staff Jun 20, 2012 7:14 PM

Amar Ujala MQ 2012: Delhi to test its media mettle today?blur=25

Delhi is all geared for exchange4media’s annual quiz event. The first round kicks-off at Vapour, MGF Mega City Mall in Gurgaon today evening

exchange4media Staff Jun 20, 2012 6:57 PM

Prey is better than spray: Bijou Kurien?blur=25

While modern retail is here to stay, it is no threat to traditional retail. The latter is in fact complementing modern retail, says Bijou Kurien, President and CE, Lifestyle, Reliance Retail

exchange4media Staff Jun 20, 2012 5:37 AM

Embrace convergence of media: Suresh Balakrishna?blur=25

Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms

exchange4media Staff Jun 20, 2012 4:33 AM

Intangible products have to sell propositions: Manisha Lath Gupta?blur=25

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff Jun 20, 2012 4:07 AM

Touch emotions in a low involvement category: Madhusudan Mokashi?blur=25

In a low involvement category such as salt & ghee, it is difficult to bring about much differentiation. The challenge for marketers is to build brand recall

exchange4media Staff Jun 20, 2012 4:05 AM

Delhi LCO body seeks tariff rate clarity from TRAI?blur=25

The United Cable Operator’s Welfare Association has filed a petition with TDSAT. The hearing is scheduled for June 25

Abid Hasan Jun 20, 2012 3:39 AM

Can’t ignore digital: Marketers @Pitch CMO Summit?blur=25

Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday

exchange4media Staff Jun 20, 2012 1:53 AM

Video: Awards is only a small portion of Cannes Lions: Matt Seiler?blur=25

On the back of the experience of the company last year, IPG Mediabrands has approached Cannes Lions 2012 in a very focussed manner. Matt Seiler, CEO, IPG Mediabrands explains why...

Noor Fathima Warsia Jun 20, 2012 1:31 AM

Video: DDB APAC’s John Zeigler in conversation @Cannes Lions?blur=25

DDB APAC hosted its famous lunch at Le Moulin De Mougins during Cannes Lions this year as well and the agency reiterated its expectations of winning big this year too

Noor Fathima Warsia Jun 20, 2012 1:30 AM

McCann’s Western Union brings India its first 2012 Gold?blur=25

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category

Priyanka Nair Jun 20, 2012 1:14 AM