Date-wise News

Sources informed that L&K has already begun work on the business and a campaign for the brand is expected shortly

e4m Desk Jul 30, 2012 9:58 PM

Sources informed that L&K has already begun work on the business and a campaign for the brand is expected shortly

e4m Desk Jul 30, 2012 9:58 PM

The Advertising Council of India to sponsor four young professionals to attend the ‘Fast Track’ programme commissioned by AFAA

e4m Desk Jul 30, 2012 9:55 PM

The Advertising Council of India to sponsor four young professionals to attend the ‘Fast Track’ programme commissioned by AFAA

e4m Desk Jul 30, 2012 9:55 PM

Ekta Kapoor speaks about what change means to her and how change and gut feel have been intrinsic to Balaji Telefilms’ success

Deepa Balasubramanian Jul 30, 2012 9:21 PM

Atul Nath has been elected Executive Vice-President, while Vijay Arora has been elected as Secretary at EEMA’s Annual General Meet

Deepa Balasubramanian Jul 30, 2012 9:10 PM

PN Vasanthi, Dr Paramita Dasgupta and Pradeep S Mehta talk about the prevalence of cross media ownership and the need for regulation

e4m Desk Jul 30, 2012 9:05 PM

The cast and crew of ‘Jism 2’ have launched Bhookh.com's ‘whateo’ philanthropic initiative to spread awareness about chronic hunger in India

e4m Desk Jul 30, 2012 8:50 PM

Martin Da Costa, CEO, Seventy Event Media Group, stresses on building client servicing resources to cater to last minute changes from marketers

Deepa Balasubramanian Jul 30, 2012 8:48 PM

JWT India’s planning division’s new initiative ‘Coffee and Conversations’ aims to discover new conversations that are driving consumer choices

e4m Desk Jul 30, 2012 8:47 PM

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Shree Lahiri Jul 30, 2012 8:21 PM

TRAI Chair sited int’l practices & said he awaits stakeholder comments to form cross media ownership regulations

Deepa Balasubramanian Jul 30, 2012 8:19 PM

“The magic of digital marketing is that everything can be measured,” says Aseem Chandra, VP, Product Mktg, Omniture Business Unit, Adobe

Priyanka Nair Jul 30, 2012 8:11 PM

This is part of collateral encumbrance created in consideration of borrowing by Deccan Chronicle Holdings and Aviotech

e4m Desk Jul 30, 2012 8:09 PM

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Shree Lahiri Jul 30, 2012 8:00 PM

The mandate also includes Max India’s newest brand – Antara

e4m Desk Jul 30, 2012 7:49 PM

The Millat Bedari Muhim Committee (MBMC) Aligarh recently called a meeting to review the situation in Assam as well as in Uttar Pradesh

e4m Desk Jul 30, 2012 7:33 PM

Ramani, who has been associated with Connecturf, Ignitee and very recently Parietal, has been hospitalised and said to be critical

e4m Desk Jul 30, 2012 7:27 PM

Both brands have appointed Happy as their creative agency; the businesses were won without a formal pitch process

e4m Desk Jul 30, 2012 7:10 PM

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Shree Lahiri Jul 30, 2012 6:59 PM

Rajan Narayan of Quadrant Communications dispels the gloom of 2012 and finds a message of growth

Rajan Narayan Jul 30, 2012 6:55 PM

Hockey India has entered into a multi-year broadcast agreement with ESPN STAR Sports to exclusively broadcast the soon to be launched Hockey India League

Suparnaa Chadha Jul 30, 2012 2:56 AM

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry

Deepika Bhardwaj Jul 30, 2012 12:56 AM

While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head

Deepika Bhardwaj Jul 30, 2012 12:49 AM

It’s time the events industry stopped playing surrogate mother and vendor to clients and instead create value for them, stresses Roshan Abbas, MD, Encompass Events

Abid Hasan Jul 30, 2012 12:46 AM

Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve

Deepika Bhardwaj Jul 30, 2012 12:44 AM