Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s
Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s
SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show
STAR India’s ‘Satyamev Jayate’ has garnered unprecedented buzz and for the first time highlighted the intense digital media consumption of TV content in India
Exset believes its Digital Monetisation System can change the way cable operators view digitisation
Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative
I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global
The event will showcase brands that have redefined the youth marketing space through innovative ideas. Entries for the awards are now open
Pradeep Kashyap, CEO, MART, highlights the reasons why marketers can no longer ignore rural India because of the tremendous growth it offers
The mandate also includes Max India’s newest brand – Antara
‘Mercedes-Benz Magazine’ was until now a customer-only delight; however, it has been put on stands following the unveiling
After spending just over three months at BCCL, Nayyar is heading back to her former agency Havas
Sequeira will be responsible for the entire southern operations of the events company
LinOpinion bagged the account after a competitive pitch. The agency has to educate publics on the concept of dental stem cell banking
In the past, Pogo and Jump have created three Chhota Bheem based mobile games that have ranked amongst the highest played franchises among Indian themed mobile games
With consumer price inflation close to 10% and growth closer to 5%, this year’s Credit Policy may be the tightest ever for Governor Duvvuri Subbarao
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr
Confirming the news, Kandhari said, “One continually wants to evolve oneself as a professional and this move is largely to get closer to the next step”
In all, 67 awards were handed out across 23 categories, which included 20 Golds, 27 Silvers and 18 Bronzes, besides two special awards
Maxus has begun work on the media duties of the feminine care account that recently appointed Anushka Sharma as brand ambassador