Billboard of the week: Fastrack’s campaign
“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media
Date-wise News
Indigo to host ‘Vodafone Battle of the Bands’
The event to target amateur bands in the corporate sector and offer a platform to showcase their talent
Peer influence cornerstone to MS Windows 8 radio advtg
RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air
Peer influence cornerstone to MS Windows 8 radio advtg
RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air
Zee News sets up network Editorial Board
A key responsibility of this Board will be to provide continuous self direction and self governance on journalistic ethics & norms of code of conduct
IPL 6 eyes volume; ad rates cut by 10%
In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates
Vibgyor executes Fiama Di Wills’ Aqua Pulse launch
The activity for the men’s soap series commenced with a yacht set-up, a gaming zone, and a photo-op zone
Guest Column: Trade fairs well on social
Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes
Danish Khan heads to Channel V
Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V
Gaurav Seth to head marketing at Sony TV
For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max
Cartoon Network decodes the New Generations
The 11th edition of the study continues to examine the behaviour and lifestyle trends of kids and parents across segments
HBO partners with Eros to launch two ad-free channels
The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month
RComm seeks partners for ICC mobile content rights
The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013
CareerBuilder scouts for creative & media agencies
The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi
What’s-On-India ropes in Sugato Banerji
As Chief Operating Officer, Banerji will lead the company’s growth strategy in the TV search, EPG and recommendations space
Promart awards creative mandate to McCann
McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication
Danone Narang appoints Tribal DDB for B’lue
The win for the DDB Mudra Group digital company comes on the back of a multi-agency pitch