Date-wise News
MEC won this account after a multi-agency pitch. The account will be led from MEC’s Chennai branch
exchange4media Staff Aug 25, 2015 7:17 PM
The account was won following a multi-agency pitch. Since the FMGC company is headquartered in Pune, the agency’s Mumbai office will handle the account
exchange4media Staff Aug 25, 2015 6:24 PM
Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships
exchange4media Staff Aug 25, 2015 6:06 PM
The Marathi music channel will be launched in September, 2015. Dewoolkar, with his background in Marathi cinema will oversee content quality and delivery
exchange4media Staff Aug 25, 2015 5:48 PM
The first leg of this campaign will run across Tamil, Kannada, Telugu and English channels of the Gemini TV Group, ETV Group, Udaya Group and Sun TV Group among others
exchange4media Staff Aug 25, 2015 1:43 PM
Prior to taking over as CEO - Strategic Brands Group in January this year, Vora was SVP, Marketing, Flipkart between April 2012 and December 2014
exchange4media Staff Aug 25, 2015 12:55 PM
McCannn World Group chief executive, China, Lin has been handed an expanded role with his appointment as vice chairman of McCann Worldgroup Asia Pacific
exchange4media Staff Aug 25, 2015 12:47 PM
Headquartered in Bangalore, it will focus on the performance marketing space in the app ecosystem
exchange4media Staff Aug 25, 2015 11:10 AM
He joins Omnicom Media Group Malaysia from OMD India where he was the Business Director in charge of digital and mobility services
exchange4media Staff Aug 25, 2015 10:40 AM
Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources
Abid Hasan Aug 25, 2015 8:49 AM
With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33
Priyanka Mehra Aug 25, 2015 8:44 AM
exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium
exchange4media Staff Aug 25, 2015 8:32 AM
Ogilvy’s Piyush Pandey, Madison World’s Sam Balsara, BCCL’s Rahul Kansal and MediaCom’s Rathi Gangappa on their big wins at 2015 edition of Dainik Bhaskar INK Awards
exchange4media Staff Aug 25, 2015 8:00 AM
As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources
Sarmistha Neogy Aug 25, 2015 7:46 AM
The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network
Collin Furtado Aug 25, 2015 7:44 AM
With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators
Abhinn Shreshtha Aug 25, 2015 7:43 AM
In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'
Ankur Singh Aug 25, 2015 7:40 AM
