With a cumulative experience of over 15 years in the M&E sector, Atha enjoys expert domain knowledge in marketing, acquisitions, liaisons and integrations
Taproot Dentsu’s task here was to move Parle-G up in the emotional consideration set of consumers, thereby reminding them of what Parle-G really is – the unsung hero of biscuits!
Big Bazaar created immense visibility for their ‘Public Holiday Sale” campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media.
VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that direction
Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead
S Ravi Kant, CEO of Watches & Accessories and Executive VP- Corp Comm, Titan Company Ltd will deliver crucial insights into the world of digital marketing
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Union Minister of Electronics & IT and Law & Justice, Ravi Shankar Prasad said that the media has full right to inform, circulate, criticize, advice and counsel