Brands advertising with Batooni include Dainik Bhaskar, Saregama and Kanpur Technical University
Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo
As part of the association, INOX will have its logo presence on the front of the team jersey, apart from integration of other promotional elements for the third season of Ultimate Table Tennis
With quirky social media posts and influencer engagement, the beauty brand steered conversation towards anti-ageing
The company has added more than 10 local content partners to its Discover platform in India
Guest Column: Amitayu Basu, CEO, Numr Research, shares insights and tips on how to measure the outcome of an ad campaign
The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million
This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales
The latest edition of Asia Video Content Dynamics says the 12% increase in budget, up from 8% in 2017, highlights rising competition for audiences and production talent, especially in India and Korea
Britt Nolan appointed New Chief Creative Officer of DDB North America. He moves on from Leo Burnett, where he spent 10 years
Tynimo is a part of Hansum India and is headed by Vaibhav Jain who is also founder of TeamRoll Inc
He moves after a 9-year stint as the CFO of the ibibo group
In his previous stints, Coll has been Creative Partner at With Collective, ECD with Havas and Droga5
The mobile-specific plan goes live in the country today
As part of this partnership, Havmor is offering customers three months premium subscription of Gaana on every family pack and a chance to win Amazon Gift Vouchers
The Mumbai office of Lowe Lintas will handle the account
Bhawnani has been appointed Joint VP- Product, Brand and Channel Marketing
Premiering on Monday July 29, the show airs Monday to Saturday at 6:30pm
The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more
Following a recent $100 million strategic investment from Reliance Jio, the Mumbai-headquartered conversational AI platform solidifies its ability to serve North America’s enterprise market
The company has appointed actor Kim Sharma as Vice President of ITW Playworx Entertainment
Narain Karthikeyan is India’s first Formula One driver
The cycle is based on the popular cartoon character Shiva
Punit Goenka has said Zee Entertainment Enterprises Limited expects another offer in the next few days
We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms
With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually
Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives
Mandate includes the SVOD business, as well as offline media and SEO duties
The account is currently with Lodestar UM of IPG Mediabrands