Subhash Chandra steps down as Chairman of ZEEL
As per media reports, ZEEL has said in the exchange filing that Chandra will continue as Non-Executive Director
Date-wise News
The Hindu and Vijayavani team up for ad alliance in Karnataka
Through this, both brands will cover 26% of the newspaper-reading population in Karnataka
Logicserve Digital conceptualizes ‘Munna Kab Aayega’ campaign for Unwanted21Days
The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy
Ogilvy creates awareness drive on power of DNA for Delhi Police & AIIMS
The #DNAFightsRape – Save the Evidence drive has been launched to highlight the role of common people and application of DNA forensics
WhatsApp to reward $500 Facebook ad credit each to 500 chosen startups in India
The ad credits can be used by startups to create ads that invite customers to click to open a chat on WhatsApp to develop connection and increase sales, a news media report stated
Tiger Shroff roped in for HE Deodorants’s FCB Ulka campaign
Apart from running on TV channels, the TVC is also being endorsed on social media platforms along with extensions into Print and OOH
Budweiser APAC announces key leadership appointments in South Asia and East Asia
Kartikeya Sharma, Vice President Sales succeeds Ben Verhaert as President – South Asia and Ben Verhaert, who was President - South Asia, is now appointed as President – East Asia
GREY India appoints Amish Sabharwal as Executive Creative Director
Prior to GREY, Sabharwal has had stints at JWT, McCann and Dentsu Impact
DSPORT gives prime-time spots to Hero I-League
Lex Sportel Vision and Hero I-League have joined hands for the broadcast of 2019-20 season of Hero I-League which will kick off on November 30
Vijay Ramamoorthy quits The Oberoi Group to join Four Seasons as Director of Marketing
Ramamoorthy brings in 19 years of rich experience in hospitality sales to the new role, according to a news report
Kay Madati to step down as Global Vice President, Twitter
He announced on Twitter that his last working day would be December 13
Footwear brand Red Chief brings Vicky Kaushal on board as brand ambassador
Kaushal will be featured in the brand's upcoming campaign ‘Khel Gaye Chief’ which will be rolled out across mass media and digital platforms
Change is the only constant & we embrace this each day: Amardeep Singh, Gutenberg
Amardeep Singh, COO, Gutenberg, shares his views on the role of integrated communication agencies, digital in the PR industry and their future plans
Vivo, Ogilvy resolve ‘plagiarism’ row, settle matter out of court
Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement
ZEE5 Global appoints DMS as ad sales partner for Middle East market
DMS, the digital arm of Choueiri Group, will be ZEE5 Global’s exclusive media representative
Mirum India launches ‘Inspired by Nature’ digital film for Corian Quartz
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces
Zee Business, first business channel to carry out ‘biggest sting operation’
Zee Business to bring an exclusive 3-part series starting Tuesday; anchored by Anil Singhvi
DocsApp appoints Mohamed Esha Fayas as Head of Product
Prior to this, Fayas was associated with Dream11 as Head of Product
Milestone Dentsu bags Velocity Eyewear's creative, social & shopper marketing mandate
The business will be handled from Milestone Dentsu’s Delhi office
Swara Bhaskar is new face of skincare brand, Namyaa
According to the brand, Bhaskar represents its idea of beauty, femininity and candidness
ShareChat aims to double monthly active users to 120mn by next December
ShareChat Chief Business Officer, Sunil Kamath, talks about how brands can benefit from the platform’s regional reach and scale, as it opens its doors to advertisers
Subodh Kumar resigns as Non-Executive Non-Independent Director of ZEEL
Kumar's resignation took effect on November 22nd
Urban Indian offline shoppers research online before final purchase: Google-Ipsos study
The Google study ‘Shopper Path-2-Purchase’ compiled by IPSOS deals with the influence of digital across different stages of an urban offline shopper’s journey
5 mistakes brands make while re-designing their packaging: Ashwini Pable, bluemarlin
Guest Column: Ashwini Pable, Strategic Consultant Director, bluemarlin – India & SEA, tells us about things brands should bear in mind while redesigning their packaging to grab the buyer's attention
It is only after the flops that you know the hits: Manisha Sharma, Viacom18
Manisha Sharma, Chief Content Officer - Hindi Mass Entertainment, Viacom18, talks about Colors TV's most popular shows of 2019, challenges in maintaining freshness in storylines and more
Our mission is to get the Internet alive for every Indian: Vikas Agnihotri, Google India
In a chat with exchange4media, Agnihotri, Country Director - Sales, Google India, shares insights on the study to map impact of Internet penetration and changes in buying behaviour in India