Date-wise News

Viewers have to spot a dancing Santa on their screens from 7 am till 11 am every day to win 100 Saregama Carvaans

exchange4media Staff Dec 18, 2019 7:42 PM

Likeers are invited to make creative dance videos with the song, tagging Divya Khosla Kumar and Neha Kakkar. The best ones will get a shout out from both

exchange4media Staff Dec 18, 2019 7:29 PM

The cause was launched by renowned actress Mouni Roy along with IDFC FIRST Bank’s representative Mr. Shreepad Shende

exchange4media Staff Dec 18, 2019 7:12 PM

Following a multi-agency pitch, Magiccircle is entrusted with the creative duties for the brands under Brilloca’s aegis

exchange4media Staff Dec 18, 2019 6:18 PM

According to an official statement, Star Bharat said that the next format of the show will not require a presenter and therefore Singh's contract was terminated

exchange4media Staff Dec 18, 2019 6:01 PM

CloudWalker users can watch DocuBay’s selection of international documentaries, sourced from more than 80 countries, across categories

exchange4media Staff Dec 18, 2019 6:01 PM

V Sudarshan, VP, Hansa Research Group, writes about IPLomania, a syndicated study conducted for deciphering strategies using data that has been collated over the years on the 3Ps of each player

V Sudarshan Dec 18, 2019 4:59 PM

The campaign successfully captures the image of the ‘Quintessential Modern Indian women’ who are health-conscious yet fond of food

exchange4media Staff Dec 18, 2019 4:50 PM

Suresh Rangarajan, Consultant & Senior VP at Concept Public Relations, writes about Artificial Intelligence becoming indispensable in the near future for undertaking or completing PR assignments

Suresh Rangarajan Dec 18, 2019 4:29 PM

The series based on the Uphaar Fire Tragedy will be helmed by Prashant Nair, who recently directed 'Made in Heaven'

exchange4media Staff Dec 18, 2019 4:03 PM

The four-episode show will kick-start on January 2020, hosted by comedian Paritosh Tripathi

exchange4media Staff Dec 18, 2019 3:47 PM

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM

Prior to this, Frauscher was Chief Executive Officer of BMW Financial Services Denmark

exchange4media Staff Dec 18, 2019 2:27 PM

The partnership gives Airtel customers access to premium content including blockbuster film franchises, new and recent theatrical releases and a vast content library

exchange4media Staff Dec 18, 2019 1:26 PM

The agency will work towards making the brand even more relevant for a newer audience set

exchange4media Staff Dec 18, 2019 1:15 PM

Embedded with built-in Alexa Voice Assistant and Dolby Audio and DTS TruSurround sound experience, the Onida Fire TV Edition will be available in 32 and 43 segments

exchange4media Staff Dec 18, 2019 1:10 PM

WT Culture Muscle Finance Study reveals joint responsibility in modern Indian homes on financial aspects, reliance on tech & importance of financial education for girls

exchange4media Staff Dec 18, 2019 12:54 PM

The mandate will include brand strategy, creative and digital communication

exchange4media Staff Dec 18, 2019 12:51 PM

In addition to his role as Vice President Sales & Office Product Marketing, Malhotra will be responsible for strategic decisions, business performance, digital transformation, and compliance

exchange4media Staff Dec 18, 2019 12:33 PM

While Kieran Moroney has been elevated as Associate Creative Director, Michelle See-Tho joins as Copywriter

exchange4media Staff Dec 18, 2019 10:47 AM

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

exchange4media Staff Dec 18, 2019 8:57 AM

Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Business, SPN, shares his plans to cement the network as a global multi-sports arena

Arpita Mukherjee Dec 18, 2019 8:41 AM

With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media

Shikha Paliwal Dec 18, 2019 8:29 AM

During her decade long stint, Jamal has represented News9 and TV9 on various international platforms and her stories have won much acclaim

exchange4media Staff Dec 18, 2019 7:53 AM

The video-streaming service recorded a 53 per cent jump in subscribers in the third quarter, ending September

exchange4media Staff Dec 18, 2019 7:52 AM

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

Misbaah Mansuri Dec 18, 2019 7:31 AM

Publicis India to provide full-service responsibilities, including advertising, strategic direction & brand activation; the account will be serviced out of New Delhi

exchange4media Staff Dec 18, 2019 7:03 AM