Date-wise News

Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

exchange4media Staff Dec 23, 2019 7:27 PM

Each of the four shows — SentiMental, Cupid Kaneez, The Unexperts and Why Would You Do This? cover a range of issues relevant today to a larger audience in India and across the world

exchange4media Staff Dec 23, 2019 7:02 PM

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

The launch of PWA enhances customer experience and increases acquisition manifold across markets, urban as well as regional

exchange4media Staff Dec 23, 2019 5:53 PM

Prior to joining Aviva, Tripathi was associated with General Insurance Corporation of India, Life Reinsurance Business as an Appointed Actuary

exchange4media Staff Dec 23, 2019 5:05 PM

Prior to joining DocsApp, Keerthi Kiran was associated with Ola Fleet Technologies as Head of Business Operations

exchange4media Staff Dec 23, 2019 4:43 PM

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

Jim Kramp, Co-founder and Managing Partner, MediaDonuts and Vidhu Sagar, Managing Director – India on how the brand is growing and how digital space is at the peak of its game at present

exchange4media Staff Dec 23, 2019 2:57 PM

While food was Swiggy's mainstay, some of its bizarre deliveries also included papaya leaves to a dengue patient, wigs, oxygen machines and temple prasad

exchange4media Staff Dec 23, 2019 2:44 PM

The theme of the campaign is all about people feeling beautiful and loving themselves regardless of shape, size, colour, gender & sexuality preference

exchange4media Staff Dec 23, 2019 2:28 PM

To honour his contributions to the company, QVC will make a donation in his name to Philabundance, his charity of choice

exchange4media Staff Dec 23, 2019 1:56 PM

Kappoor will be based at the company’s Head Office in New Delhi

exchange4media Staff Dec 23, 2019 1:56 PM

 Through the collaboration, TikTok has committed $1.5 million in support of UNICEF's work

exchange4media Staff Dec 23, 2019 1:33 PM

In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand

exchange4media Staff Dec 23, 2019 12:21 PM

Prior to Madison, Ameet was a business head at Creativeland Asia and has worked with top agencies like Ogilvy, Lowe Worldwide and Grey Worldwide

exchange4media Staff Dec 23, 2019 11:49 AM

The innovative solution not only helps spread Christmas cheer but also addresses the pressing problem of paper wastage during the festive season

exchange4media Staff Dec 23, 2019 11:09 AM

Gill has been associated with prestigious brands such as Dulux, Airtel, Make in India, Eicher Polaris Multix, Apollo Munich Life Insurance, Fabindia, Samsung and Google

exchange4media Staff Dec 23, 2019 10:53 AM

There has been no change in the consumer price of individual channels or channel packs, said the network in a statement

exchange4media Staff Dec 23, 2019 9:28 AM

The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?

Neeta Nair Dec 23, 2019 9:27 AM

A panel discussion saw industry experts share their insights on new-age marketing, communication and its impact on brands

exchange4media Staff Dec 23, 2019 9:21 AM

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

More events, membership drives, in-depth engagements and sponsorship drives will figure prominently in DAC's agenda, promises Chugh

exchange4media Staff Dec 23, 2019 9:14 AM

Radio Industry experts share their views on the trends in the Radio Industry in 2019 and their predictions for 2020

Noel Dsouza Dec 23, 2019 9:13 AM

Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers

Sonam Saini Dec 23, 2019 9:13 AM

The agency will lead Taco Bell's communications across advertising, branded content, digital and social media

exchange4media Staff Dec 23, 2019 9:10 AM

Anup Chandrasekharan, Business Head – Colors Tamil, speaks about the launch of television game show 'Kodeeswari', roping in veteran actor Radikaa Sarathkumar as host and what sets the show apart

Simran Sabherwal Dec 23, 2019 9:07 AM

Here we take a look at some of our top stories from this year

exchange4media Staff Dec 23, 2019 9:00 AM

Social Beat will manage Khadim’s social media marketing and media buying

exchange4media Staff Dec 23, 2019 8:44 AM

Shankar most recently worked as Lead of Programmatic Sales nationally at Times Internet

exchange4media Staff Dec 23, 2019 8:30 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM