Guest Column: Madan Bahal, Co-founder & Managing Director of Adfactors PR says adapatabilty to change will be the key to success in the year ahead
The ad, conceptualised by Star Sports in-house creative team, shows Kapoor and Jaaferi as friends indulging in one-upmanship contests
Often called 'the best publisher in the world,' Mehta had successfully skippered Knopf for over three decades through some tumultuous times
Guest Column: Nitin Mantri, President PRCAI & Group CEO, Avian WE, says influencer marketing, social media & community management and multimedia content creation will drive maximum growth in 2020
The Madbury contest has witnessed a huge response from enthusiastic participants on social media platforms
Archana Jain, MD & CEO of PR Pundit, explains how with the rise of influencer marketing, brands will foster a longer-term partnership with micro-influencers to drive home impact with authenticity
On Jan 1, the channel will showcase back-to-back episodes of the political satires, from 8 am to midnight
The #SunnyKaNewYearCall is at its early stage, yet it has garnered around a quarter-million views on the star's Instagram profile
Bhatter has worked extensively across the Education sector and has been associated with companies such as Monster.com and HT Media
From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020
#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry
With account movements happening through the year, 2019 was quite an eventful one for the industry
With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers
Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019
Industry experts opine that the upcoming year will be about providing access to wider content from both linear TV and OTT platforms to customers
According to industry heads, an increasing number of people also watched news on TV during this period because of the content