Kantar launches second edition of Creative Effectiveness Awards in India
Creatives from Amazon, HUL, Marico, Mondelez and Whirlpool awarded in TV category
Date-wise News
Amazon Prime Video collaborates with AMC Networks to launch AMC+ and Acorn TV in India
AMC+ features exclusive series and upcoming new originals
27th Sports is Sri Lanka Cricket’s official media & ground rights partner for AVR Pay Cup
The T20 International matches are being live-streamed on Fancode
Use words & visuals to change social norms that deny girls their voice: Malala Yousafzai
The Pakistani activist for female education and Nobel Peace Prize laureate has been honoured with the 2022 LionHeart Award at Cannes Lions
27th Sports is Sri Lanka Cricket’s official media & ground rights partner for AVR Pay Cup
The T20 International matches are being live-streamed on Fancode
Power League Gaming names Langoor as digital transformation agency partner
Langoor will be responsible for developing digital experiences with focus on the MENA region
BCCL wins big at INMA awards
The 2022 Global Media Awards rewarded media excellence in 20 categories
Shemaroo elevates Rahul Mishra to Head Web 3.0 initiatives
Mishra has been the Head of Marketing for Shemaroo since 2018
Aaj Tak is top Hindi news channel in week 24: BARC
India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week
Tata Play offers home security solutions, launches Tata Play Secure, Tata Play Secure+
In collaboration with Google, Tata Play brings to India the Google Nest security camera for its subscribers as part of its Secure+ offering
Seen some great work from India at Cannes Lions: Mark Holden, PHD
We caught up with the Worldwide Chief Strategy Officer of PHD at Cannes Lions. Watch him talk about metaverse, ‘creative effectiveness’ and the works that caught his eye this year
Pitch CMO Summit Delhi 2022: Three panel discussions & a fireside chat on the agenda
The event will be held on June 29 from 11:30 AM at The Leela Ambience, Gurgaon
Here’s how the new TDS rule will impact social media influencers and brands
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Cannes Lions Day 4: Special Moments
The festival of creativity was filled with excitement on the penultimate day. We bring to you some glimpses
VMLY&R India is here to stay: Global CEO Jon Cook
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
Ads on Quora are high performing: Vinay Pandey
Quora’s Chief Revenue Officer shares that the team in India is actively working towards helping brands leverage the platform's high intent and growing audience
Cannes Lions 2022: Will India have its best haul this year?
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Cannes Lions Day 4: India adds 19 more Lions; another Grand Prix for Dentsu Creative
The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)