In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prateeksha Bhatia, Account Manager, Genesis BCW, shares her winning experience and how PR has become relevant for clients
Sivanandan joins after a 14-year stint at Google and will report to Rebecca Campbell, Chairman of Disney’s International Content and Operations Group, & K Madhavan, President, Disney Star
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow down of funding for new-age advertisers
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads