Tanishq’s Ugadi film showcases how the woman of today believes in carving her own path
It is conceptualized by Tanishq and Mind Your Language
Date-wise News
FreeDish e-auction ends, Prasar Bharati earns Rs 1073 crore from 65 slots
On the last day on Monday, seven slots were auctioned. The highest bid came from Bflix
Anant Goenka steps down as CEO of CEAT, Arnab Banerjee takes over
Banerjee's appointment is effective April 1, 2023
Havells urges consumers to #LookUp
Launches new fan campaign conceptualised and created by Mullen Lintas Delhi
MuscleBlaze announces Shubman Gill as its brand ambassador
Shubman Gill will be seen in multimedia marketing campaigns for MB Fuel One Sports
Max Protein ropes in Kartik Aaryan as brand ambassador
Kartik Aaryan and Max Protein form 'Protein Police' force to bust unhealthy snacking
SportsBuzz11 associates with Delhi Capitals as Fantasy Partner for Women’s T20 League
The SportsBuzz11 logo will be featured on the back of the match and training jerseys of the Delhi Capitals throughout the competition
Bergner launches ‘feel the joy in cooking’ campaign with brand ambassador Vikas Khanna
The campaign video features Michelin star chKhanna showcasing his love language - cooking
Bright Outdoor Media’s public issue oversubscribed 1.27 times
The shares of the company will be listed on the BSE SME Platform on March 24
Clear Premium Water ropes in Hrithik Roshan as brand ambassador
The packaged water brand seeks to elevate itself as a brand with this association
Parimatch Sports brings in Dinesh Karthik as brand ambassador
The cricketer will collaborate with the brand for creating an apparel line
PUMA has always had a digital strategy even before COVID: Abhishek Ganguly
Ganguly, Managing Director, PUMA India, and South East Asia, lets us in on the sportswear company's strategy to stay ahead in the time of digital disruption
Infectious Advertising appoints Ashish Naik as Executive Creative Director
Naik has earlier worked with agencies like Ogilvy, FCB Ulka, and Saatchi & Saatchi
PNG Jewellers signs Madhuri Dixit as brand ambassador
The actor will be with the brand for two years and feature in the brand’s ad campaigns, starting with Gudhi Padwa
Tata AIG hands over social media mandate to Social Panga
The Mumbai unit of the agency will be handling the social media management for Tata AIG
HT Health Shots joins hands with TagTalk to spread health awareness
The content will reach Gen-Z millennials in gyms, cafes and business spaces
Yatra says 'Bindas plan kar' in new campaign with Delhi Capitals stars
The digital marketing campaign will include 3 digital video commercials featuring popular faces of the Delhi Capital – Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris
Protinex unveils new brand identity after 65 years
The nutrition brand from Danone India has launched a TVC to mark the revamp
Amazon to buy MX Player?
Sources claim that the tech giant is in advanced talks with Times Internet to buy the latter's OTT platform
Virat Kohli, Hardik Pandy and co. headline Star Sports' IPL promo
The campaign is aimed at showcasing the power of TV
We Women Want Festival: An extravaganza celebrating women at Juhu Hotel, Mumbai
The event honoured women achievers from all walks of life
Rajasthan Royals announces Luminous Power Technologies as Title Sponsor for IPL 2023
The power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit
Adapt to the changing tides without losing your voice: Smita Khanna
Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her
Wavemaker’s Simantini Ghosh joins Carat India as Vice President – Content
Ghosh made the announcement on LinkedIn
Shemaroo gets Arpit Mankar as Head, Non-Bollywood Category
He joins from Star TV Network
Mumbai Indians adds new cricket franchise 'MI New York'
The team will participate in the inaugural edition of Major League Cricket (MLC)
Westlife Foodworld elevates Saurabh Kalra to MD
Prior to this, Kalra was the Chief Operating Officer at the organization
Mascot Monday: How Pillsbury Doughboy kept the brand proposition fresh
Poppin Fresh AKA the Pillsbury mascot just turned 58 on March 18
Ad spends in digital is going to go up for Tata Consumer Products: Puneet Das
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
'Honda Motorcycle & Scooter India’s marketing budget will be up 25% in FY24'
Honda Motorcycle & Scooter India, Managing Director, President & CEO Atsushi Ogata and operating head (Sales & Marketing), Yogesh Mathur spoke on the sidelines of the company’s new launch 'Shine 100'
Industry heads to share success stories at Pitch CMO Summit Mumbai 2023
The summit will be held on 24th March, 2023
GPT-4: What the new AI tool can do for brands & marketers
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
IBM’s Deepali Naair joins CK Birla Group as Group CMO
Naair was with IBM for just under five years
enba: Prasanth Kumar joins jury panel
Kumar is the CEO of GroupM-South Asia
Free Dish e-auction: 25 channels pick up slots in rounds 2 & 3
According to sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds; bidding for remaining rounds to continue on March 20