Navyāsa launches campaign with cricketers from Delhi Capitals, WPL
The campaign recognizes the many roles that every woman plays making them unique
Navyasa By Liva launched their new campaign, #freetobe with ladies from the Delhi Capitals team of the Women’s Premier League. The ad film portrays and salutes today’s bold, self-reliant women who dares to dream. navyasa by liva is the official principal partner of Team Delhi Capitals for the Women’s Premier League.
The campaign recognizes the many roles that every woman plays making them unique. It celebrates their courage, passion, and, spirit that is letting them #freetobe. The video showcases the players in a new light as they look stylish and fashionable in sarees. They work hard, but play hard too, and give style goals as they flaunt their glamorous sides.
The campaign film is live on YouTube, Facebook and Instagram, and grabbing a lot of eyeballs already.
As a part of the campaign, Indian all-rounder player Jemimah Rodrigues, South African all-rounder player Marizanne Kapp, and Titas Sadhu also visited to the navyasa by liva store in Palladium Mall for an interaction with their fans. The event was hosted by sports presenter and lifestyle influencer Tanvi Shah.
ManMohan Singh – Chief Marketing Officer – Grasim Industries Ltd | Pulp & Fibre said, "We are proud to associate with the Delhi Capitals team of Women’s IPL 2023. The brand essence of Navyasa by Liva is to cater to the woman of today who can do anything, be anything and achieve everything. This film is a way to honour and celebrate the WPL players who are breaking prejudices and bringing in a new era of cricket in India.”
