Goafest 2023 Day 3: Leo Burnett India is Creative Agency of the Year

Day 3 of Goafest 2023 on Saturday saw ABBY One Show Awards being announced in 15 categories. Leo Burnett India won big, bagging the Creative Agency of the Year title with five gold. Law & Kenneth Saatchi & Saatchi Pvt Ltd and FCB Group took the second and third spots, respectively. 

Leo Burnett India was also named Branded Content & Entertainment Specialist Agency of the year with two gold. Enormous and Tribes Communications ranked second and third respectively. 

Leo Burnett India also won Brand Activation & Promotions Specialist Agency of the Year title with two gold and one Grand Prix. 

Good Morning Films was named Video Craft Specialist of the year and won five gold, followed by Chrome Pictures Media LLP and Scarecrow M&C Saatchi with one gold each. 

The Audio-Visual TV, Cinema, Digital, OTT (Below 1 min duration) category saw three gold winners. Leo Burnett India won three gold,  Law & Kenneth Saatchi & Saatchi Pvt Ltd won two gold and Enormous won one gold. Under Audio– Visual Cinema, TV, Digital, OTT (1 minute and above) category FCB Group won two gold, Wunderman Thompson India and Grey India won one each. 

McCann Worldgroup India has won Young Maverick award for their campaign ‘Shagun Ka Lifafa’ for the brand Ujjivan Small Finance Bank. 

The 15 categories in which awards were announced were Video Craft, Audio, Branded Content & Entertainment, Green Award, Brand Activation & Promotions, Diversity, Equality & Inclusion, Out of Home (Ambient media), Still Print, Still Digital, Audio- Visual TV, Cinema, Digital, OTT (1 min and above), Young ABBY Awards, Young Maverick, Red Abby & Integrated ABBY. 

Commenting on their great show, Rajdeepak Das, CEO & CCO Leo Burnett South Asia said “It’s been a long journey to this point and each piece of work which has won today is uniquely Burnett – impactful, creative and new age. As we say at Burnett Epic Brands, Epic Work! And to see so many of our brands winning across categories is truly what makes this special.”

 Dheeraj Sinha, CEO Leo Burnett South Asia & Chairman BBH India said “The most gratifying part of this win is that it proves we’ve built a culture of creativity at Leo Burnett. The ambition always was to build success at scale and with global impact. Agency of the Year across two years in a row along with the Digital agency of the year and 3 Grand Prix, that too across multiple clients and campaigns is a testimony to everyday, relentless push for excellence at the agency. This moment belongs to all the Leo Burnetters, their loved ones who let us keep them away for long hours, to all our clients who put their unflinching trust in us and our partners in production and technology who leave no stones unturned to give shape to our ambitious ideas. This is also a moment of gratitude and humility, to stay hungry and work hard to be the best in the world, bar none.”