During the roundtable discussion held in Bengaluru, industry leaders discussed strategies that brands could use to engage with customers and the most effective approaches
At Pitch CMO Summit-Delhi, Rajeev Jain, Vice President - Corporate Marketing, DS Group, spoke about how brands have over the years used cultural influencers to their strength
As per CEO Simon Cook, there has been a strong engagement across a breadth of Lions, including emerging areas like B2B, Gaming, Commerce and Business Transformation
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
Akshansh Yadav to head the engineering vertical, Vivek Mishra to move on from IDPL within Essel group, and Shridhra Mishra gets add'l charge of Sales content & syndication
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest a part of its ad businesses to address the concerns
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the help of latest technology