iProspect is Carlsberg Group’s media agency
The dentsu-owned agency will take charge from January 2024
Date-wise News
Star Sports acquires broadcast rights for ACC Men’s Emerging Asia Cup 2023
The tournament is scheduled to be held from July 13 to 23 July 2023 in Sri Lanka
Disney looking to sell or find a partner for India business?
According to a report in WSJ, the talks are in a "very, very nascent" stage
Yandex tests news tool for ad placement in Telegram channels
The tool makes it possible to build an external monetization solution and enable channels to earn more by investing in creating new content for users
Prime Video joins hands office of principal scientific adviser to empower start-ups
Mission Start Ab will feature 10 early-stage grassroots entrepreneurs with a focus on made-for-India innovations
'OTT a great platform for advertisers who want to tap into target audience'
Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more
Liberty Adult Diaper redefines perception of aging
The campaign has been conceptualized by ADbhoot
Manoj Pahwa warns against the perils of bad polish jobs in Sirca Paints ad
These humorous slice-of-life situations but also highlight the unique selling points of Sirca's PU Polish range
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
Laqshya Media Group unveils Santoor’s multilingual outdoor campaign
The campaign features Varun Dhawan and Mahesh Babu
Ventes Avenues launches influencer marketing vertical - Social Tweebs
The Tweeb tool provides a robust influencer database, assisting brands in finding the perfect associations
Radio players positive of AdEx growth in coming quarters
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Flipkart Seller Hub appoints Vector Brand Solutions as full-funnel AOR
The objective of the partnership is to enhance seller experience and drive growth opportunities for sellers across India
MIB grants 4 new MSO licences in a month
Total number of MSOs now stands at 1737
28% GST on online gaming: Industry cries foul
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Bigg Boss OTT 2: More viewers, more brands, higher revenue, says industry
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
ITC reappoints Sanjiv Puri as MD & Chairman for second term
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director on the board
TechManch 2023: Catherine D Henry to discuss Web3 opportunities
Henry, SVP, Web3 and Metaverse strategy, Media.Monks, will discuss ‘Beyond the Hype of Web3: Potential and Challenges’
Startup slowdown: Alarm bells for media & advertising sector?
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
Print ad revenues to go up by 15% this fiscal
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend