Supari Studios wins content marketing mandate for Spotify India
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing-led campaigns
Supari Studios, the branded content vertical of Kulfi Collective, has announced that it has won the content marketing mandate for Spotify India. The account was won after a multi-agency pitch.
As part of the mandate, Supari Studios will be responsible for creating and executing compelling digital content marketing campaigns for Spotify India’s digital and social channels among other marketing activities.
“Kulfi Collective proudly unites with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we’re excited to catapult Spotify's brand presence to extraordinary heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences” says Manoti Jain, Chief Operating Officer, Supari Studios.
“We are thrilled to partner with Spotify to amplify its brand presence and engage with its ever-growing user base. At Kulfi, we're committed to providing clutter-breaking, culture-shaping brand solutions to our partners. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and millennial audiences. We're very excited to deliver brand solutions driving engagement through content and social for Spotify" adds Shirley D'Costa, Chief Business Officer, Kulfi Collective.
