Kriti Sanon asks 'Why not have it all?' in campaign for entrepreneurial venture HYPHEN
Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen
Date-wise News
HAMMER makes a commitment to reimagined lifestyles in new campaign
'Nail It with HAMMER' is the consumer tech brand's first-ever ad campaign
Pooja Hegde headlines IGP's Raksha Bandhan campaign
The campaign is centred on the profound love shared between brothers and sisters, capturing the essence of the special occasion
Johnson's Baby upholds commitment to protect in new campaign
The brand’s latest marketing campaign ‘Promise, Pehle Pal Se' comprises an ad film
InsanelyGood rolls out multi-pronged ad campaign
The campaign encompasses billboards, radio ads, social media and influencers like Danish Sait
SAT modifies whole-time member order in Zee case
As per reports, SAT has said that in case no WTM was available an officer of higher grade could hear the matter
Malaika Arora named brand ambassador of artisanal spice brand Orika
'The purpose of this collaboration is to highlight Orika's dedication to providing exceptional flavors,' said the brand
Plum Goodness retains Team Pumpkin for Performance Marketing mandate
The new mandate will be serviced by ROIsted
Subhojit Roy joins as VP-Sales Strategy at India Today Group
Prior to this, he was Head-Revenue and Strategy - ABP Creation, ABP Network
Wieden & Kennedy India is the AOR for Casio's G-SHOCK
'We are delighted to join forces with W+K India,' said Hideki Imai, Managing Director at Casio India
Saif Ali Khan & Sara Ali Khan come together for Acko’s campaign
The Leo Burnett campaign highlights the unique benefits of ACKO’s car insurance product
Lanka Premier League onboards skyfair.news as title sponsor
The sports website will provide real-time scores, match highlights, analytics and expert opinions
Rashmika Mandanna lends her 'refreshing vibe' to ITC Fiama
The brand campaign has been conceptualised by Ogilvy
Pocket FM elevates Anurag Sharma to Chief Financial Officer
He was previously Vice President - Finance
GroupM appoints Saif Shaikh as Head of Non-Biddable for GroupM Nexus India
He takes over from Sidhartha Patnaik who has assumed a regional remit as Head of Non-Biddable at GroupM Nexus APAC
Calvin Klein launches new campaign with Disha Patani
The campaign will appear across digital and social media platforms, and OOH placements
Shubhankar Mishra quits Aaj Tak
Mishra had joined Aaj Tak after a three-year stint at TV9
Meta posts $31.5 bn as ad rev in Q2
Revenue stood at $32 billion, growing 11% YoY
e4m TechManch 2023: Decoding Gen Z preferences
At the conference, industry leaders will talk about how Gen Z is looking for “meaningful relationships with brands”
How did Gaana & MX Player go off pitch despite hefty investments?
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
Indian Super League: Rs 550 cr set as base price for media rights tender
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
Will 28% GST be endgame for Indian gaming advertising ecosystem?
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and media
No money spent on influencers to market schemes: Govt tells Parliament
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public