e4m TechManch 2023: Decoding Gen Z preferences
At the conference, industry leaders will talk about how Gen Z is looking for “meaningful relationships with brands”
Resonating with the needs and preferences of Generation Z (Gen Z) requires a deep understanding of their unique characteristics and interests. It has been a challenge for marketers to up their marketing game and align with Gen Z's preferences. With evolving consumer behaviour, understanding the needs of Gen Z audiences is the need of the hour.
To explore more about the digital generation, industry heads and experts will come together at the e4m TechManch 2023 on August 9 and 10 in Mumbai.
TechManch 2023 will uncover deeper insights about GenZ to understand their behaviours, beliefs, characteristics and how they are looking for meaningful relationships with brands and the world around them. This year, the exchange4media Group, will host the seventh edition of TechManch. The conference will include a mix of standalone speakers, fireside chats and panel discussions. Apart from astute leaders taking centre stage at TechManch 2023, the conference will also see seasoned experts coming together and sharing insights on a wide range of topics.
One of the highlights of the event will be a panel discussion on the topic ‘GenZ: Decoding the Digital Generation'. Experts including Prashant Sukhwani, VP-Marketing, Burger King; Damyant Khanoria, CMO, Oppo; Sumeet Singh, CMO, Infoedge; Udit Mediratta, CMO, Homelane; Mahuya Chaturvedi, CMO, Baggit; Sunder Balasubramanian, CMO, Myntra; Viral Oza, CMO, Mahindra Lifespaces; Amrita Thapar, CMO, Microsoft India. The session will be moderated by Nikhil Kumar, Vice President - India, South East Asia & Middle East, mediasmart.
The impressive and impactful session on decoding the digital generation at TechManch will witness industry leaders discussing the growing power of the GenZ audience and how brands can optimize their connection with them.
