Bikano celebrates the joy of child adoption in Diwali campaign
The campaign urges everyone to partake in the celebration of joy
This festive season, Bikano, is set to celebrate the spirit of togetherness and acceptance with a digital video Diwali campaign. Building on the success of their previous "Rakshabandhan Campaign", the new initiative aims to promote the invaluable act of adoption.
"We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasizing that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season," stated Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd.
The commercial closes with a resounding message, urging everyone to partake in the celebration of joy and enlightened thinking: "Is Diwali Khusiyon Ki Saath Saath Achi Soch Bhi Baato"—translating to "This Diwali Let's Spread Happiness along with Good Thoughts."
"At Bikano, we understand that true family is created through bonds of the heart. This Diwali, as we unveil our heartwarming TVC, we encourage everyone to join hands with us in spreading not only happiness but also the invaluable message of acceptance and love through adoption. Every child deserves a loving home, and it is our collective responsibility to ensure they find it. I believe it's our duty to use our platform to promote initiatives that make a positive impact. Together, we can make a difference in the lives of these young souls, and that is a cause worth celebrating," emphasized Kush Aggarwal, Head of Marketing, Bikano.
