Marico Q2 ad spends up 26%

The FMCG major has posted Rs 2,476 crore as operational revenue for the quarter

by e4m Staff
Published: Oct 31, 2023 11:51 AM | 1 min read

Marico Limited has posted Rs 2,476 crore as revenue from operations, down 1% YoY, with underlying volume growth of 3% in the domestic business and constant currency growth of 13% in the International business.

While advertising and promotional (A&P) spends were up 26% YoY, EBITDA margin stood at 20.1%, up 272 bps YoY. EBITDA grew by 15% and PAT was up 17% on a YoY basis.

The company’s India business delivered a turnover of Rs 1,832 crore, down 3% on a YoY basis, lagging volume growth due to price corrections in key portfolios in the last 12 months.

Saugata Gupta, MD & CEO, said, “The domestic and overseas businesses have delivered a fairly resilient performance amidst a challenging operating environment in the first half of the fiscal. We have made substantial progress towards achieving the diversification objective set for the year with Foods and Digital-First portfolios scaling up on expected lines. We are also on course to deliver robust gross and operating margin expansion this year, even while ramping up brand-building investments to strengthen the equity of our franchises. We continue to hold the aspiration of exhibiting an improvement across key performance parameters on a full-year basis.”

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Published On: Oct 31, 2023 11:51 AM

Tags Ad spends Marico Q2