Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Arnab Roy, VP and Head of Marketing India and South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, exchange4media, on the company's biggest-ever promotion and advertising spending for H2.
He also spoke on the business growth in India and South Asia and the strategy for Coca-Cola promotions. Roy also shared why Thums Up was taking the lead in promotions for the World Cup.
Roy also spoke about the activations being done around the festivals and renewing the association with Shah Rukh Khan.
We also got him to share details about the company's marketing Open X model and reimagining the working for the digital and creative agencies.
Listen to the Podcast on Spotify - https://open.spotify.com/show/2RHqG5JUcEb5MdX2i9TOmq
or
Watch the video for the full interview:
