Spinny brings back 2011 WC victory memories with its latest campaign It’s never just a car, go far, says the campaign e4m Staff Nov 20, 2023 4:31 PM
NXTDigital appoints Viresh Dhaibar as Chief General Counsel He will handle legal, regulatory and governance responsibility across all media verticals e4m Staff Nov 20, 2023 4:20 PM
Lenskart’s campaign explores the charm of Kashmir with Mrunal Thakur & Ishwak Singh The campaign promotes the brand’s new collection, Gulmarg e4m Staff Nov 20, 2023 4:04 PM
Yes Bank appoints Tushar Patankar as Chief Risk Officer Patankar joins Yes Bank from L&T Financial Services e4m Staff Nov 20, 2023 3:10 PM
Brigade Group launches 'Home is belonging, home is a feeling' campaign It talks about the experience of watching cricket world cup in the comfort of one’s home e4m Staff Nov 20, 2023 1:36 PM
Licious shows what an ‘ultimate’ Sunday is in every Bengali household Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish e4m Staff Nov 20, 2023 1:36 PM
Ishaan Khatter roped in as brand ambassador of Bewakoof Khatter stars in a brand campaign conceptualised by DDB Mudra e4m Staff Nov 20, 2023 1:01 PM
Hasmukh M. Gorava to head marketing at KidZania He has 13+ years of experience in consumer marketing e4m Staff Nov 20, 2023 12:56 PM
Puthiyathalaimurai achieves 10 million subscribers on YouTube The feat is a key milestone among the Tamil news channels in the digital sphere e4m Staff Nov 20, 2023 11:23 AM
Volkswagen India explores the chaotic fun of last-minute Diwali preps The four-film campaign 'Whatever Diwali brings, we've got you' has been crafted by DDB Mudra Group e4m Staff Nov 20, 2023 9:34 AM
World Cup 2023 advertising: The masterstrokes While many brands kept their products and services in the focus, others made the World Cup the focus of their message. e4m Staff Nov 20, 2023 9:32 AM
From Adidas' passionate chant to Vicks' silent ode: Anthems that cheered Team India Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands e4m Staff Nov 20, 2023 9:30 AM
The year of shakeups in GEC: Big entries & exits of 2023 With 2023 coming close to its end, e4m sums up the year. We begin our year-ender series with a look at the major top-level movements in the General Entertainment Channels e4m Staff Nov 20, 2023 9:21 AM
Chodo yaar kuch aur baat karte! Brands tell Team India to get over the heartbreak Not all stories have happy endings, says PVR as brands console Men in Blue e4m Staff Nov 20, 2023 9:20 AM
International Men's Day: Ads that redefined masculinity in 2023 From Bail Kolhu to Dove, brands attempted to change the stereotypical discourse on what it means to be a man today e4m Staff Nov 20, 2023 8:45 AM