From Adidas' passionate chant to Vicks' silent ode: Anthems that cheered Team India
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
There's nothing that a good anthem can't accomplish. It can boost team unity, engage fans, motivate players, set the right atmosphere, and most importantly, entertain.
While it may be a sombre morning for India after the anti-climatic end to the Indian team's dream run to the ICC Men's Cricket World Cup finals, e4m decided to put some zest back into our dreary Monday by revisiting brand anthems for ICC Men's Cricket World Cup.
Adidas
A testament to the country’s unwavering support for team India, ‘3 Ka Dream’ gives words to over a billion Indian fans’ dream to see their team win a third World Cup. Sung by the talented Indian rapper Raftaar, the film stars cricket legends like Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav, alongside the passionate fans who fuel the team's fire.
BoAt Lifestyle
The anthem "India, India" is sung by Vishal Dadlani. Apart from the foot-tapping music, the unique thing about this anthem is the creative use of AI.
Polycab India
The UGC campaign "Cheer India Ke Liye" by Polycab featured three real-life crazy fans of cricket coming from a diverse background inviting others to join and support the team. It showcases people from many backgrounds uniting to dance to Polycab's anthem beat and execute the catchy hook step, celebrating the oneness of cricket lovers.
Vicks
The anthem featuring cricketer Yuvraj Singh ignites audiences to cheer loudest for the team, what’s interesting and heart-touching here is, that the brand went ahead and made an anthem for the 6.3 crore deaf people in the country to make them a part of the celebration and give them a sense of belonging.
ART-E
View this post on Instagram
Celebrating the pioneers' achievements in leading India to the top of the cricket World Cup standings. Directed by Kabir Bhan, is part of the campaign; it captures the pride, anticipation, and boundless excitement of Indian fans and embodies the nation's spirit.
