World Cup 2023 advertising: The masterstrokes
While many brands kept their products and services in the focus, others made the World Cup the focus of their message.
Team India’s outstanding World Cup 2023 journey ended in a heartbreak on Sunday as the Men in Blue suffered a disappointing defeat from Australia in the final match. While the Indian team worked hard on the pitch, brands too put their best foot forward in the advertising field trying everything possible to catch the audience's attention.
Here are some of the ads that scored high during the World Cup 2023.
|Itel Mobiles
itel | Jode Bharat Ka Har Dil | Cricket World Cup
Smartphone brand itel, has made a heart-warming four-minute film, timed World Cup season. It tells the moving story of a father and son, blending the emotional journey of their dreams and sacrifices with the transformative power of technology. The father wanted the son to go and watch the match in the stadium, but the son went ahead and bought a phone to watch it with the family. The film beautifully captivates various genres of audiences from different generations to different regions.
Zomato - Ab Indiaaa-India ka time hai!
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Zomato cut to chase the confusion of many Indians on whether it is Zomat or ZomaAto? By saying, it’s not the time to argue on this but to cheer for the team. The film features actor Ranveer Singh alongside former cricketer Chris Gayle where they can be seen enjoying the game while ordering food on the app. Again a catch with brand around World Cup at the heart of it.
Dream11 - #thodaextra series
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Dream11 has always delved in ad campaigns with a humouristic touch in them like the IPL 2023 campaigns with the star cast of 3 idiots. This time the brand has collaborated with Rishab Pant being the consistent character having different cricketers like Hardik Pandya, Rohit Sharma, and Shubman Gill among others in the three ad films. While Dream 11 has always kept the sport at the heart of it, they try to keep a perfect equilibrium between the brand the tournaments.
Oreo - Oreo Bola Mat Bol
Ever since MS Dhoni first tied up with Oreo, the two have been part of some unforgettable campaigns. Who could forget the #BringBack2011 campaign in 2022 that was praised for its execution? The two have reunited once again for the ICC Men's Cricket World Cup, this time to ward off any jinxes that will impact India's chances of winning the tournament. An effective way to do it, according to an Indian old wives tale, is to not talk about it.
Cadbury Dairy Milk - This World Cup let’s #SitTogether
Cadbury Dairy Milk | This World Cup let’s #SitTogether - Hindi
Yet again Cadbury Dairy Milk came up with a sweet film captivating everyone’s emotions when it comes to Cricket. “We discuss it passionately with any fellow cricket fan, and that often includes those who work for us- the driver kaka, the cook didi, the guard bhaiyya. Everyone. But why don't we #SitTogether with them and watch a match?”, they said. With a QR code attached to the pack, the brand gave chance to people to watch the match in a stadium.
ThumsUp - Utha India India Macha
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The brand came up with a seven-ad film in their Utha India India Macha campaign featuring many members of the team and even megastar Shah Rukh Khan to captivate on the feeling of victory.
