Unilever Layoff: FMCG giant to separate ice-cream unit; cut 7,500 jobs worldwide
The plan is expected to be complete by the end of 2025
Date-wise News
Centuary Mattresses unveils Qoolest Sleep Concert
The initiative has been carried out in association with Big FM
India is a key geographic area for Amazon Prime Video: Mike Hopkins
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
My mother remained my most valued counsel: Rishi Seth
Rishi Seth remembers his mother who taught him the importance of work ethics and value system
Kartik Aaryan goes on his signature rant in new ad for Urbn
The campaign was conceptualized by Curativity
Star Sports brings in content creator Ajey Nagar as face of Cheeky Singles
The first episode airs on 21st March, 9:30 pm
Pradeep Lamba joins Revolt Motors as VP-Marketing
Pradeep Lamba will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors
vivo launches 'Be the Pro' campaign
Crafted by VML India, the campaign film revolves around the concept that even ordinary moments can be transformed into something beautiful
Sudip Gupta joins Times of India as Director - Legal
Sudip Gupta has 30 years' experience across diverse industries
Ranveer Singh wants you to 'unmute' him in NutriChoice's AI campaign
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
Kent Wertime elevated as Global CEO of Ogilvy One
Kent Wertime will continue as Co-CEO for Ogilvy APAC
Anuraag Srivastava joins the Times of India as Director - Finance & CFO
Anuraag Srivastava has nearly 3 decades of experience with various leadership roles
HT Media announces leadership transitions: Role change for Ahijit Dutta, Indra Narayan Das
Ahijit Dutta, the current National Circulation Head-Print, is transitioning to a new role; Indra Narayan Das to be new National Circulation Head
Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
Radio recovers just 73% of pre-Covid numbers: What's slowing the comeback?
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
Show me the money! How much do India's top influencers rake in?
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Must-know ad tech trends steering the 2024 digital race
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Pitch CMO Summit 2024: Upcoming edition to bring brand leaders together
The summit will be held on Thursday, March 21, 2024 in Mumbai
Google Ads: BJP spent Rs 31 Cr, INC Rs 14 Lakh ahead of Lok Sabha polls
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
IPL’s Superbowl Moment: What the two sporting events can teach each other
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level