BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore
Date-wise News
Tata Motors advocates for 'tension-free' business in new campaign
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
Best CFO And Finance Strategy Awards to celebrate excellence in financial leadership
The event will take place at The Imperial, New Delhi on May 10, 2024
BW Legal World Global Legal Leaders Awards 2024 on May 12
The event will be held at the Imperial, New Delhi
Recognising top General Counsel for their excellence at GC Conclave And Awards
The GC Conclave and Awards 2024 will be held on May 11, 2024
Virat Kohli endorses Asian Paints' new range
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
Digital platforms shall not permit usage of user data by third party without consent: Bill
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Mother Dairy and Gulzar pen a power ode to the 'mom' inside all of us
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
Motilal Oswal AMC elevates Prateek Agrawal to MD & CEO
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Macho Sporto ropes in Sidharth Malhotra as ambassador
Sidharth Malhotra features in a new campaign for the brand
Pooja Asar named Head of Marketing at Tata Passenger Electric Mobility
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Google ad rev stands at $61.6 bn in Q1; $8 bn for YouTube
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
Lemon Tree Hotels’ Akriti Arora Bhandari named Director - Communications & PR
Akriti Arora Bhandari has been with Lemon Tree for nearly 8 years
Rediffusion showcases Liebherr’s innovations in new campaign
The campaign consists of four films that are being aired during IPL
e4m-Teads roundtable today: Experts to explore how CTV is reshaping media
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of over 450 million
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
WPP posts strong growth in India at 6.6% buoyed by new businesses in Q1
The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%
‘Cricket has gone from 100 mn screens to an established viewership on 500 million screens’
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both TV & digital
Tata Salt, Dream11, Sprite among top IPL 2024 ads: SCORE
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar Lahoti
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
‘Publishers have to discover new revenue streams beyond traditional print subscriptions’
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more