e4m-Teads roundtable today: Experts to explore how CTV is reshaping media
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
The exchange4media Group is all set to host the e4m-Teads exclusive roundtable on Friday, April 26 in Mumbai. At the roundtable, industry luminaries and experts will dive deep into the topic ‘Navigating the digital tide: How CTV is reshaping media. In today's advertising ecosystem, Connected TV stands out as a game-changer, offering a level of reach and engagement that is beyond traditional television. Viewers are now turning to streaming platforms for their entertainment needs and serving this purpose, CTV presents a prime opportunity for brands to connect with their target audiences in a more personalized and impactful manner. The theme of the roundtable serves as a roadmap for marketers seeking to thrive in today's competitive market landscape.
At the custom roundtable, experts will share insights on a wide range of topics including significance of CTV in modern advertising, the expansive reach and engagement potential of CTV compared to traditional TV, pivotal role of creative content in driving successful CTV campaigns, explore the challenges and benefits of maintaining creative consistency across CTV, mobile & desktop platforms and decode the concept of personalization in CTV advertising and more.
CTV advertising represents a revolution in how brands engage with audiences, offering opportunities for creativity, personalisation, and growth. Creative content lies at the heart of successful CTV campaigns. By integrating data-driven insights into CTV campaigns, brands can enhance targeting precision and effectiveness, optimising their advertising strategies for maximum impact.
Here’s our line-up of speakers:
- Aayush Arora, Paid and Owned Media Lead, The Estée Lauder Companies
- Amruta Pawar, General Manager - Marketing strategy & Digital Marketing, Hafele
- Arti Saxena, Director and Head of Marketing, India, World Gold Council
- Krishal Mehta, DGM Marketing, Samsonite
- Natasha Kapoor, Strategic Media Planning Lead APAC, Meta
- Priyanka Bisen Shah, Head of Digital Marketing, Bajaj Auto
- Sunita Mandal, Assistant VP- Digital Marketing, Tata AIA.
- Toranj Mehta, Director Marketing, Forevermark- De Beers Group
- Tishya Relia, Digital and DTC Lead – Kérastase India, L'Oréal India
- Pedro Mariani, VP, Strategic Accounts-APAC, Teads
- Riddhi Pimputkar, Director, Enterprise Solutions-India, Teads
