What takes precedence for a brand - marketing or PR & communication?
Industry leaders debate at e4m PR Dialogue
Date-wise News
Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO
Vijay was earlier with Bata India and Krishna with Eurreka Forbes
deKoder-Radhika and Prannoy Roy's new digital venture gains traction on counting day
The platform was launched with the aim of delivering insightful election analyses and simplifying complex global issues
Cannes Lions 2024: Shortlisted campaigns by Leo Burnett, TGTHR & McCann in 'Glass Lions'
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
DDB Mudra wins creative mandate for Narayana One Health
The account will be handled by the agency’s Bengaluru office
EMGEE GROUP gets BigBrandTheory as its official branding agency
The duties include creating marketing materials, producing a brand film, digital marketing, media campaigns, and innovative ideas.
Fevicol tells a tale of an inseparable 'jugalbandi' in new film
The ad brings back the quirky and endearing humour that is characteristic of Fevicol ads
Vi brings back ‘Be Someone’s We’ campaign
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
'Life may be complicated, but investing doesn't have to be,' says Tata Mutual Fund
The new campaign aims to demystify index funds for investors through the light-hearted instances
‘Visual content evokes emotion and tells a story’
A panel of industry leaders deliberated on how visual storytelling was increasingly important in PR at the e4m PR and Corp Comm 40 under 40 Summit
Asymmetrique onboards Urvashi Khanna as VP-Content, Brand Solutions
Urvashi Khanna has over 15+ years of industry experience
Nisaba Godrej steps down as independent director of VIP Industries
Nisaba Godrej is Executive Chairperson of Godrej Consumer Products
‘AI is not making any role obsolete; it's rather revolutionary’
Industry leaders discussed on the topic Artificial Intelligence: A New Frontier in Communication Innovation
DD Free Dish has reached more than 5 cr homes: Sanjay Jaju
The MIB secy said in a meeting with the media that almost 25% of broadcasting is now happening through DD Free Dish
Anuj Bhasin appointed CRO at Jagran New Media
In his previous role, Anuj Bhasin was the Director of Sales and Market Strategy Head at ESPN
Advertisers, ad agencies need to submit ‘no misleading claims’ declaration
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
ZEEL to consider raising of funds this week
The company has informed BSE that directors of the company will meet on June 6, 2024, to consider raising of funds by way of issuance of equity shares and/or any other eligible securities
Pitch CMO Summit-Delhi: Insightful sessions on unlocking meaningful growth for brands
The conference will be held on Friday, June 7, 2024
Are brand websites dying?
In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps
LinkedIn Top Voices: Who’s listening to whom?
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors