Google Pay, in collaboration with Lowe Lintas, has launched its latest geo-targeted campaign “The Authentic Dilli Party”, a vibrant tribute to the unique spirit and cultural richness of India’s capital. The campaign celebrates the essence of Delhi, from its historic landmarks and culinary delights to its soulful music and bustling streets, while highlighting Google Pay as the seamless bridge to experiencing it all.
Conceptualised by Lowe Lintas, at the heart of the campaign lies the message that every authentic Delhi experience is made simpler with Google Pay. Whether it’s enjoying morning walks at Humayun’s, savouring the foods at Chandni Chowk, or enjoying auto rides in Lutyens, Google Pay ensures that the rhythm of the city remains uninterrupted.
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions, such as P2P and food payments, data recharges, and merchant QR payments, and earn a cashback of Rs. 2025 by the end of this year. Apart from the films, the execution includes several OOH touchpoints - from print and transit ads to hoardings – made of vibrant creatives reflecting the nuances of the campaign. Through this rollout, Google Pay aims to deepen its connection with the people of Delhi, celebrating the city's quirks while looking forward to its digital future.
Sharing her thoughts on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said -“Show the heart of Delhi culture - tick. Showcase places that make dilli a mood, especially during the winters - tick. Use Naved, a voice that embodies the city - tick. Get inspired from the campaign to over order from food places at office - tick (sigh) Sab tick hai.”