AI is the biggest emerging trend in SAAS: Vivek Bhargava, ProfitWheel

After working in digital marketing for over two decades, Vivek Bhargava, head of Dentsu Performance Group, moved on to the software space with his new venture ProfitWheel in 2021. 

ProfitWheel is a global consumer intelligence SaaS start-up, co-founded by Bhargava, Gautam Mehra and Aman Khanna. 

For Bhargava, making such switches is nothing new. He himself comes from a family that’s in the business of selling the musical instrument sitar. He decided to do something new and set up a digital marketing company in 1997, at a time when most people neither had the internet nor had heard of digital marketing. 

In less than two years’ time, ProfitWheel bagged several large enterprises as clients, including Fortune 500 companies and has been helping them take decisions on media buying, content creation, creative strategy, influencer selection, etcetera, globally with the help of actionable insights on their first-party data. 

In an interview with exchange4media, Bhargava shares his learnings from his early entrepreneurship days and experiences he gained at dentsu group and how it all helped him get quick success at the new venture. 

Calling Artificial Intelligence (AI) the “biggest emerging trend in SAAS,” Bhargava highlighted how it is the core of his platform that taps into a multi-modal AI integrated with ChatGPT, Bard and Cohere among others. “Generative AI is re-setting the entire world. With it, we have mapped 1.2 million interests of Facebook to 200,000 categories on YouTube further to 1,20,000 interests on Programmatic to further 17,000 interests on TikTok and 600 on Snap.”

He added, “We have also mapped audiences across the globe, so those with interested in cricket in India will be interested in formula one in the UAE, while a similar psychographic audience will have interest in ice hockey in Canada and soccer in the UK.”