Blue Vector bolsters its service ecosystem by acquiring Content Ninja
The acquisition will give wings to the long-held vision of Blue Vector to help build an ecosystem that will service clients with across-the-board brand building solutions, according to media reports.
Bringing together enterprises with similar cultures by encashing on the ability to synergise, exchange resources and skills within the unit, Blue Vector's acquisition of Content Ninja, an inbound-marketing firm with tech enterprises in India and the United States seeks to make the process more agile, transparent and credible.
This will thus reflect on the credibility of solutions offered to clients, to go beyond creative delivery and become more symbiotic of a monolithic setup.
Exchange of skills and resources as a part of synergy, will not affect Content Ninja’s native banner run by Shriya Garg and Mayank Gulati. The content marketing company with a solid foothold catering to reputed clients, and working in emerging technologies such as blockchain, AI, big data, among others.
Through this across-the-board creative partnership Blue Vector remarks its expansion foray by tapping into an opportunity generally explored by larger agency setups. Embarking on the first significant step of an alliance strategy, Blue Vector is looking out for more promising partnership opportunities with bigger agencies and startups in the future.
