Crayon Data appoints Lakshmi Narasimhan to head its mobile & data transformation offerings
In his new role, he will be advancing Crayon’s advertising, FMCG, media vertical along with its Mobile First initiative
Crayon Data has appointed Lakshmi Narasimhan to lead and further enhance company’s mobile and data transformation offering. In his new role, Narasimhan will be advancing Crayon’s advertising, FMCG, media vertical along with its Mobile First initiative.
With close to 20 years of media marketing experience, Narasimhan was previously the CEO of Network18 digital (previously known as web18). Prior to Network18 digital, Lakshmi was leading GroupM’s Central Trading Group during the company’s early days in India.
Srikant Sastri, Co-founder, Crayon Data said, “Lakshmi brings with him extensive and in-depth knowledge of the data analytics and media spectrum which will add a new dimension to Crayon’s overall offering. As the company steps into one of the most exciting phases of growth, we look forward to having Lakshmi on-board to supplement and accelerate our efforts.”
Lakshmi Narasimhan speaking on his new role, said, “The future of marketing lies in being mobile and digital, Crayon Data in a very short time has shown eminent growth within this space. I am delighted to come on-board and deliver on the company’s vision of being the most valued business partner for all its customers.”
Lakshmi will also be front ending Crayon Data’s recently announced partnership with Mindshare, to develop the latter’s adaptive marketing offering in Asia-Pacific region.
