Google consolidates global media account with WPP-owned Essence
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
Google has reportedly consolidated its multi-billion global media account with WPP owned Essence.
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade. But, Omnicom Media Group had managed the offline part of the business.
According to the media reports, the tech giant moved the account without any formal review in an attempt to simplify its relationship with the agency.
Google CMO Lorraine Twohill, in a statement, said, “Like all marketers, we regularly evaluate assignments across our agency partners. Omnicom has been a strong partner for us over many years and we look forward to continuing our relationship with them across other services,” as per the media reports.
Essence already held 80% of their business globally.
