GroupM elevates Richard Hartell to CEO of EssenceMediacom US
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
essence
Natalie Cummins named CEO of EssenceMediacom UK
Natalie was with Zenith UK for over 11 years
EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
EssenceMediacom India elevates Averill Sequeria to Chief Strategy Officer
Averill Sequeria was overseeing the Creative Futures team at EssenceMediacom India
Excited about future heights: EssenceMediacom on Navin Khemka’s 10 years with GroupM
EssenceMediacom shared a celebratory post, acknowledging Khemka's 10-year journey with the company
Collaboration is going to be the new superpower: Nick Lawson
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
EssenceMediacom names Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
EssenceMediacom secures media mandate for Wonder Cement
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
We can’t assume one communication strategy is going to land with everybody: Sujatha Maniya
In an exclusive conversation with e4m, Sujatha Maniya, Chief People Officer of EssenceMediacom APAC, shares insights from her journey, challenges & learnings post the merger of Essence and Mediacom
Aditi Choudhury joins EssenceMediacom as Creative Strategy Director, APAC
Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years
‘People working with data need to ask more questions for integrity’
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
EssenceMediacom bags 4 metals at Pitch BFSI Marketing Awards 2023
The agency won 3 gold and 1 silver metals across categories
62% of CMOs say customer experience has shifted from sales-owned to marketing-owned: Study
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
I see generative AI having a big impact on voice search: Josh Gallagher
At Cannes Lions 2023, Gallagher, Chief Operating Officer - APAC, EssenceMediacom, highlights how the agency is looking to provide clients’ solutions, trends to watch out for, & more
EssenceMediacom is positioned as the agency for the future: Rupert McPetrie
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
Every EssenceMediacom office is an individual country: Navin Khemka
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
Goafest 2023 Day 1: EssenceMediacom is Media Agency of the Year, Mindshare wins 6 gold
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
Binge watching & a run: An ideal weekend for EssenceMediaCom’s Vishal Shah
In this week’s e4m ChillOut, EssenceMediaCom India’s Managing Partner Vishal Shah shares his idea of a perfect weekend and much more
Mihir Palan joins EssenceMediacom as Senior Director, Planning- APAC
Prior to this, Palan was with Kinnect for 7 years
‘Merger of Essence & MediaCom has brought a new era of platform-first advertising’
EssenceMediacom South Asia CEO Navin Khemka and South Asia Chief Strategy and Transformation Officer Sonali Malaviya talk about the merger and more
The depth of talent that we have in India is incredible: Nick Lawson, EssenceMediacom
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
EssenceMediacom launched with 120 offices globally
The new agency by GroupM will be led by its Global CEO Nick Lawson
Dentsu's Gurjot Shah Singh joins GroupM's Essence
Singh was earlier Executive Vice President, Media, at Isobar India
Essence named Rebel Foods’ integrated media agency in India
The account will be led by the agency’s Mumbai office
Essence bags integrated media duties for beauty brand Plum in India
The account will be led out of the agency’s Mumbai office
Sociapa bags digital and creative mandate for French Essence
French Essence is a brand by Spectra Care
Bharat Media Group appoints Debarghya Mitra as National Head Planning
Mitra moves in from Essence where he was VP - Client Services & Head of South
EssenceMediacom appoints Rupert McPetrie as APAC CEO
Sarah Walker becomes Global Chief Marketing Officer
Essence APAC CEO T Gangadhar moves on
Gangadhar steps down after a four-year long stint with the agency
WPP to merge MediaCom and Essence
The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform
Essence appoints Bharati Joshi as Vice President-Product, India
Kunal Danda will head the agency’s Mumbai office as VP-Client Services, and Vinish Mathews will lead the agency’s partnership with Google as VP-Client Services, India & Southeast Asia
Essence elevates Tim Irwin as Global COO
Prior to this, Irwin was the CEO of the agency’s Europe, Middle East & Africa region
52% of Indians spend up to 5K on single transaction on social media: Essence report
The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all
Google consolidates global media account with WPP-owned Essence
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
Essence launches Essence Data Health Check consulting service
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy
Essence names Magda Wolder as Head of Experience, APAC
Wolder was previously the Head of Creative Strategy, EMEA at the agency’s London office
Sonali Malaviya to lead Essence India as Managing Director
Former Essence India MD Anand Chakravarthy has moved on from the agency to pursue new opportunities
Essence launches pro bono initiative to help non-profit organisations
Essence Impact will aid these organisations to raise greater awareness, recruit new volunteers and draw in more donations through Essence's expertise in data, analytics and technology
Essence releases new report on potential of gaming for brands in the 2020s
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming
Mullen Lintas wins creative mandate for Nature's Essence
The agency has released its maiden campaign for the brand
Essence report outlines how 2020 will impact the future of advertising
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
Essence launches media health check service
Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools
Essence wins integrated media AOR for Purplle
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online
Essence wins integrated media duties for Mamaearth
The agency will help the FMCG startup scale its business with data and analytics-driven approach
Essence wins integrated media mandate for Melorra
The agency will handle the jewellery brand’s media planning, media activation and content innovation in India
Essence names Monica Bhatia as MD, Singapore
Bhatia will also continue in her present role as Essence’s Senior Vice President, Client partner, APAC
Essence appoints T Gangadhar as APAC CEO
Gangadhar takes over from Essence’s Global CEO Kyoko Matsushita
Essence forges collaboration with Vedantu
As part of Vedantu’s MasterTalks with Achievers series, Vidya Balan will speak on her role as renowned mathematician Shakuntala Devi
Essence appointed as integrated media AoR for Games24x7
As part of the mandate, the agency will be involved in media planning, media activation & content innovation for all of Games24X7's gaming platforms.
Seven key lessons in leadership during COVID-19: Anand Chakravarthy
Guest Column: COVID-19 has taught us to think more expansively and imaginatively about the future, writes Anand Chakravarthy, Managing Director, India at Essence